If you’ve ever wandered the pharmacy or gym supplement aisles and been overwhelmed by the “gym bro” options, you’re not alone. Most supplements are made for men, promising to offer bulk or swole — despite women making up 40% of the supplement market.
Australian fitness influencer Tammy Hembrow and her sisters Amy and Emilee recognised that shortfall. This year, they launched Selfish Supps: a range of purposefully formulated sports nutrition supplements designed for women. We’ve done a deep dive into the lineup, which now ships to New Zealand.
What are Selfish Supps and why should I take them?
Not to be confused with omega-3 fatty acids (which are shellfish supplements — just a little vitamin pun there), these sports nutrition powders are designed to improve women’s health, build muscle, boost hydration, and soothe gut issues using a range of powerhouse ingredients.
Selfish Supps was created by sisters Amy, Emilee, and Tammy Hembrow, three women with different approaches to fitness, but one shared belief: putting yourself first should feel empowering, not overwhelming. Every Selfish Supps product is vegan- and vegetarian-friendly, gluten-free, and free from artificial colours and flavours.
The family says they created the range to support women on their health journey:
“For us, fitness isn’t just about hitting PBs or dropping dress sizes. It’s about showing up for you. Taking what you need and leaving guilt behind. It’s knowing your best is enough — and that giving your best to others starts with being selfish,” say the founders.
“It’s uncomplicated, inclusive nutrition made for your needs. Because we believe fuelling your body should feel as good as moving it.”
The best Selfish Supps to buy now
All start at $39.95 when using ‘Subscribe and Save’, otherwise $47 for a one-time purchase.
- The best for hydration: Hydrate Me
- The best for an extra protein hit: Give Me Protein water
- The best for when you’re hitting the gym: I Want Energy
- The best for those with gut issues: Balance My Gut
- The best for shakes and baking: Give Me Plant Protein
Hydrate Me
from $39.95 at Selfish Supps
Best for: Hydration
If you haven’t jumped on the electrolyte train yet, this delicious mix-and-go powder might be the motivation you need. Packed with essential electrolytes, coconut water, magnesium, vitamin C, zinc and more — it’s ideal for recovery, hydration, and hot summer days.
At just 25 calories per serve and tasting like pink lemonade, it’s the refreshing reminder to keep sipping.
One reviewer calls it “truly delicious”.
“I wasn’t sure about the flavour at first because pink lemonade isn’t something I’d usually reach for…the flavour is so lovely and the powder dissolves quickly and doesn’t leave any gritty product.”
“10/10 will buy again.”
Flavour: Pink lemonade
Key features:
- Supports daily hydration
- Supports daily immunity
- Replenishes lost electrolytes
- Aids post-workout recovery
- Low-sodium formula
Give Me Protein Water
from $39.95 at Selfish Supps
Best for: A hit of protein
Struggling to meet your daily protein intake? Protein water is a great way to supplement between meals while staying hydrated. This fast-absorbing, vegan-friendly blend of pea and brown rice protein supports muscle tone, strength, and recovery.
One five-star review calls it a “fabulous alternative” to protein powder. “I’ve been consuming [it] after my workouts and thoroughly enjoying it.”
Flavours: Very berry, Tropical crush
Key features:
- Supports muscle tone and repair
- Helps meet daily protein targets
- Complete amino acid profile
- Lean, hydrolysed plant protein
- Non-gritty, mix-and-go formula
I Want Energy
from $39.95 at Selfish Supps
Best for: A burst of energy before your gym workout
This one’s for the gym bunnies. A pre-workout supplement designed to give you a clean, non-jittery boost and help you go the extra mile or hit a new PB. With branched-chain amino acids and green tea extract, it supports focus, stamina, and endurance without the crash.
“Great product. great taste,” one reviewer says. “It’s so refreshing and one of my favourite supps now.”
Flavour: Juicy watermelon
Key Features:
- Clean, sustained energy
- No crash, no jitters
- Enhances endurance and focus
- Increases muscle tone and joint support
- Clean, effective ingredients
Balance My Gut
from $39.95 at Selfish Supps
Best for: A probiotic supplement to soothe your gut
If you’re a gut-issue girlie, this one’s for you. Balance My Gut is a do-it-all powder with phyto blue-greens, prebiotics, probiotics, and superfoods like sea moss, blue spirulina, and chlorella. It supports digestion, de-bloating, and overall immunity.
One reviewer calls it “delicious”.
“This formula is so good I cannot fault it. It’s delicious, it’s pretty in colour, and most importantly helps my digestion and bloating!! I wish I could rate it higher than five stars.”
Flavours: Blueberry bliss
Key features:
- Aids digestion
- Helps de-bloat
- Nourishes the gut microbiome
- Supports overall immunity
- Smooth, non-gritty formula
Give Me Plant Protein
from $39.95 at Selfish Supps
Best for: A protein powder for shakes and baking
Prefer a traditional shake or smoothie? This smooth, creamy blend of pea, brown rice, and hemp protein delivers 20g of lean plant protein per serve — without the chalky aftertaste.
One reviewer has been adding it to their baking for snacks without the blood sugar crash, and says they love it.
“I’ve added it to my protein slice recipe, and it has made it so tasty and much more filling. I’ve also been adding it to smoothies and feel that its the best Plan Protein out there. Excellent texture and taste,” they wrote.
Flavours: French vanilla, Rich chocolate
Key features:
- Supports muscle tone, strength and repair
- Helps meet daily protein targets
- Boosted with prebiotic fibre
- Complete amino acid profile
- Non-gritty, deliciously smooth
- 100% vegan
Who are the Hembrow sisters?
You might already be familiar with Tammy Hembrow, one of Australia’s original fitness influencers with more than 17 million Instagram followers and a wellness app called Tammy Fit. She developed Selfish Supps alongside her sisters, SSKIN founders Emilee and Amy Hembrow.
Do you have a discount code for Selfish Supps?
If you’ve found a favourite, you can subscribe and save on the Selfish Supps range. You’ll get 15% off every Selfish Supps order, with automatic delivery straight to your door — and the flexibility to update your subscription as needed.
Where can I buy Selfish Supps in New Zealand?
Shop the range at au.selfishsupps.com for a flat shipping rate of $20.
Related articles:
- Is creatine right for me? We break down this super powder
- The best probiotic supplements to boost gut health
- Supplements founder Jessica Sepel shares her secrets to wellness and beauty
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