If one of your 2025 resolutions is clearing out your beauty cupboard of anything that isn’t cruelty-free and vegan, we’re thrilled to hear it. But with so many ‘all-natural’ claims on pharmacy shelves, it can be tough to separate the quality products from those synthetic wolves in sheep’s clothing.
We here at Woman’s Day are big fans of organic and cruelty-free skincare – Emma Lewisham is a local brand we love – so we were jazzed to hear about Little Bay Beauty shipping to Aotearoa. Founded on the Sunshine Coast of Australia, this skincare line is pregnancy-safe, cruelty-free, vegan and predominantly organic.
Our top picks from Little Bay Beauty for you to try

Illuminating Cleansing Oil
$49 from Little Bay Beauty
Finding a cleansing oil that gently nourishes skin while cleaning off every last scrap of SPF and makeup is tricky. Little Bay Beauty’s Illuminating Cleansing Oil is a step above the rest: it transforms into a delicate, milky foam upon emulsifying with water, washing away impurities and excess oil without drying out your skin. A blend of premium oils, including grape seed oil, sunflower seed oil, macadamia seed oil, Kakadu plum and sweet almond oils work together to nourish and hydrate from the first step of your evening routine.
“I love the cleanser! The smell I could immerse myself in all day. My skin feels great and it cleans well in a gentle way. The other day I actually left it on while I did my housework as it is so nourishing.”
Review on Little Bay Beauty

Purifying Raspberry and Oat Face Mask
$55 from Little Bay Beauty
Trying to keep your beauty cupboard all-natural while tackling stubborn acne? You’ll want to opt for ingredients that work to exfoliate and purify the skin – while keeping it nourished. This purifying mask is ideal for oily, combination or acne–prone skin. It’s formulated with sugar-maple sap extract to gently exfoliate and kaolin clay to detoxify.
Oat kernel extract also deeply calms and nourishes, to prevent irritation or damaging the skin barrier. As acne sufferers know, a damaged barrier is a nightmare. Use it weekly to help clear congestion.

Botanical Revival Serum + Vitamin
$115 from Little Bay Beauty
If you’ve also worked your way through several of the popular Vitamin C serums on the market and suffered irritation as a result, give this lightweight, fast-absorbing and ultra-hydrating serum a try. It harnesses the power of some of Australia’s most potent botanicals: Kakadu Plum, Kangaroo Paw Flower, and Emu Apple. The result? Brighter, more hydrated, and healthier-looking skin, without risking skin barrier issues.

Renewing Facial Oil
From $56 on Little Bay Beauty
Facial oils are a dime-a-dozen now in the beauty world, but this facial oil punches well above its weight. It contains Xymenic acid, which may be tough to say but is worth its weight in gold. This anti-oxidant found in the seeds helps combat aging by improving skin elasticity and firmness, strengthening the skin’s natural barrier. The oil also contains Macadamia, rich in palmitoleic acid and squalene for cell regeneration in dry or chapped skin, and milk thistle, rich in Linoleic Acid and Vitamin E. All-in-all, it’s a nourishing, nutrient-rich vitamin boost for your skin.
“The facial oil is amazing!! Doesn’t feel heavy, leaves skin soft and definitely not with an oily residue. I’ve only been using it for a few days an my face feels unreal. Like nothing else that I’ve used.”
Review on Little Bay Beauty
Hot tip: you purchase all four powerful full-sized products in the Radiance Skincare Pack for $240 – saving $35!! And the best part? With free shipping on orders over $100, you won’t be stung with pesky NZ freight fees.