Beauty trends come and go, something nobody knows better than a beauty editor. With a nonstop flow of products across her desk (don’t worry, she shares), our beauty editor Anna Lee has tried just about every lotion and potion you’re seeing crop up on your TikTok FYP. For our benefit, she tirelessly slogs through them to sort the Holy Grails from the snake oils. Here are her top recommendations.
Are you looking for a new product or two to update your beauty routine? From innovative hair stylers and skincare breakthroughs to dazzling makeup must-haves, these new products promise to elevate your self-care rituals to luxurious heights.
2025’s latest and greatest beauty releases
Shark FlexStyle Build Your Own Air Styling & Drying System
$399.99 at Shark
Hair that? Shark Beauty is getting personal! With the new FlexStyle Build Your Own Air Styling & Drying System, you can customise your tool with different attachments that suit your specific hair type, texture, and routine. Choose three accessories from eight different options – including auto-wrap curlers, a round brush, a curl-defining diffuser and more – to curl, volumise and dry.
Check out Anna’s review of the Shark FlexStyle Air Drying & Styling System here.
The Ordinary Sulfur 10% Powder-To-Cream Concentrate
$19.20 at The Ordinary
Battling breakouts? Mark August 6 in your diary – that’s when this clever new blemish formula hits the market. The Ordinary Sulfur 10% Powder-To-Cream Concentrate is designed to minimise the appearance of breakouts in under an hour. Just a pinch of powder transforms into a lightweight emulsion as you apply it, blending seamlessly into skin. Each bottle delivers more uses than 150 pimple patches – and it’s gentle enough for sensitive skin.
Revlon ColorStay Multi-Liner
$29 at Life Pharmacy
One pencil, endless possibilities! The Revlon ColorStay Multi-Liner is made to work across lips, face and eyes to line, contour, blend, freckle, highlight, fill, plus more. Available in a range of versatile shades, complete with a built-in blending brush and a budge-proof formula, it’s the perfect all-in-one tool.
GHD Chronos Curve Collection
$340 at GHD
GHD has dropped not one, not two but four new stylers! The Chronos Curve collection features the brand’s signature Chronos technology, with a tool for every curl craving. The Max Wand, Conical Wand, Classic Tong and Grand Tong, cover everything from Hollywood glam to beachy waves.
Not sure which one’s right for you? Take the AI-powered curl finder quiz at ghdhair.com/nz to find your match.
Avène DermAbsolu Intensive Reshaping Night Cream
$83.99 at Avene
Avène DermAbsolu Intensive Reshaping Night Cream is a nourishing overnight formula designed to do the heavy lifting while you sleep. Ideal for mature skin, the luxurious gel-cream texture blends Bakuchiol – a gentle retinol alternative – with pro-ceramides and thermal spring water so you wake up to radiance!
Mecca Max Milk It Soothing Moisture Mist
$33 at Mecca
Quench dry, stressed-out winter skin with Mecca Max Milk It Soothing Moisture Mist. This milky hydrator is packed with calming, moisture-boosting, and barrier-supporting ingredients to deliver an instant hit of nourishment.
Aleph Lift/Lengthen Mascara
$68 at Aleph
New Zealand clean beauty brand Aleph has revamped its cult lash essential. Housed in a sleek glass tube, the Lift/Lengthen Mascara now stars bioactives, fortifying peptides, and nourishing plant waxes. It delivers instant definition, lift, and length, while supporting lash health and growth with every wear, for longer, stronger lashes over time.
Bouf Hair Care Range
From $34.95 at Farmers
Strand strong, a new brand has hit the market with a smart suite of products to tackle thinning hair.
“Thirty-three percent of women over 30 experience some form of hair thinning, whether due to postpartum hair loss, increased shedding from stress or other factors,” reveals Bouf co-founder Rachael Wilde.
Available from Farmers, Bouf’s Growth Shampoo, Conditioner, and Leave-in Mask are designed to strengthen strands, minimise breakage, and shield hair from environmental stressors.
The hero of the range? The concentrated Flouf Factor Growth Tonic, a potent leave-in treatment powered by patented tech that works at the root to help thicken hair and encourage new growth.
Sol De Janeiro Bosy Badalada Vitamin-Infused Lotion
$60 at Mecca
Thirsty skin? Sol de Janeiro’s latest launch at Mecca has you covered. Body Badalada Vitamin-infused Lotion is packed with skin-loving vitamins and a powerhouse blend of seven multiweight hyaluronic acids to deliver deep, lasting hydration. It’s also scented with the signature fragrance fans can’t get enough of. Smooth on daily for seriously silky results.
