These 6 Korean skincare brands deserve your attention

Haruharu Wonder is the Korean skincare brand to know if your dream complexion is soft, hydrated and glassy without feeling overloaded. Its Black Rice range is built around fermented black rice and hydrating ingredients, with the Black Rice Hyaluronic Toner doing most of the heavy lifting. Lightweight but nourishing, it helps prep skin for the rest of your routine, while the fragrance-free version is a smart pick for sensitive skin types who still want that plump, dewy finish.

Best Haruharu Wonder products to buy

• Haruharu Wonder Black Rice Moisture 5.5 Soft Cleansing Gel for $24.12 (100 ml)
• Haruharu Black Rice Hyaluronic Toner for $24.26 (150 ml)
• Haruharu Wonder Black Rice Moisture Cleansing Oil for $42 (150 ml)
• Haruharu Wonder Black Rice Bakuchiol Eye Cream for $31.72 (20 ml)
• Haruharu Wonder Black Rice Triple AHA Gentle Cleansing Gel for $27.38 (100 ml)
• Haruharu Wonder Black Rice 10 Hyaluronic Cream for $32.76 (50 ml)
• Haruharu Wonder Centella Phyto & 5 Peptide Concentrate Cream for $35.82 (30 ml)

Where to buy Haruharu Wonder in New Zealand

• iHerb New Zealand

Loved by celebrities, including Kendall Jenner, Anua is known for formulating calming and soothing skincare that targets stressed and sensitive skin.
If your skin is throwing a tantrum, the Korean skincare brand is trusty to have on standby. The viral Heartleaf range’s hero ingredient is heartleaf, also known as Hottuynia cordata. Described as a calming botanical ingredient, it targets skin that needs relief and is best used after one too many actives or anytime your skin is looking a little red.

Best Anua skincare products to buy

• Anua Heartleaf Pore Control Cleansing Oil for $40.07 (200 ml)
• Anua Niacinamide 10% + TXA 4% Serum for $53.12 (30 ml)
• Anua Heartleaf 70 Intense Calming Cream for $58.99 (50 ml)
• Anua 3 Ceramide Panthenol Moisture Barrier Cream for $54.52 (100 ml)
• Anua Heartleaf 70 Daily Lotion for $50.53 (200 ml)
• Anua rice 70 Glow Milky Toner for $43 (250 ml)
• Anua PDRN Hyaluronic Acid Hydrating Capsule Mist for $50 (100 ml)

Where to buy Anua in New Zealand

• Sephora New Zealand
• iHerb
• Stylevana

Aestura is the barrier-repair K-beauty brand for people with tight, dry, sensitive skin. Their formulations and products are not led by what’s trending, but guided by the ingredients that would undoubtedly be on a dermatologist’s bathroom shelf. For those wanting supple skin, the Atobarrier 365 Cream is a superb place to start.

If you’re not ready to commit to the full-size version of these skincare goodies yet, Aestura offers mini-sized versions of their Atobarrier Foaming Cleanser, Hydro Cera-HA Serum and Atobarrier 365 Cream in a good-value kit – allowing you to try out their best-selling range and see what is worth the repurchase for you.

Best Aestura products to buy in New Zealand

• Aestura Atobarrier365 Cream for $54 (80 ml)
• Aestura Atobarrier365 Hydro Essence for $56 (200 ml)
• Aestura Atobarrier365 Cream Mist for $37 (120 ml)
• Aestura Atobarrier365 Hydro Cera-HA Serum for $57 (30 ml)
• Aestura Atobarrier365 Foaming Cleanser for $36 (150 ml)
• Aestura A-cica 365 Soothing Relief Serum pH 4.5 for $68 (40 ml)
• Aestura A-Cica 365 Soothing Repair Cream pH 4.5 for $57 (60 ml)
• Aestura Atobarrier365 Mini Bestsellers Kit for $54
• Aestura A-Cica 365 Cooling Relief Pads for $50 (60 pcs)
• Aestura A-Cica 365 Hydrating Relief Toner pH 4.5 for $50 (200 ml)

Where to buy Aestura in New Zealand

• Sephora New Zealand
• Stylevana New Zealand
• The Cosmetic Store New Zealand

Extremely affordable, easy to understand and full of products that make sense to beginners – what more could you want from INNISFREE? The most cost-savvy out of the bunch of Korean beauty brands on this list, INNISFREE is perfect for people wanting to try a K-Beauty skincare routine without making too much of a commitment (or investment). Using ingredients like green tea and volcanic clusters, it’s a great entry point for those wanting lightweight hydration and help with fine lines.

Best INNISFREE products to buy in New Zealand

• INNISFREE Green Tea Ceramide Cream for $48 (50 ml)
• INNISFREE Super Volcanic Pore Clay Mask for $34 (100 ml)
• INNISFREE Vitamin C Green Tea Enzyme Brightening Cream for $50 (50 ml)
• INNISFREE Volcanic Pore BHA Cleansing Foam for $22 (150 ml)
• INNISFREE Cherry Blossom Glow Jelly Cream for $50 (50 ml)
• INNISFREE Vitamin C Green Tea Enzyme Brightening Serum for $64 (30 ml)
• INNISFREE Green Tea Seed Hyaluronic Serum for $36.23 (80 ml)
• INNISFREE Retinol Green Tea PDRN Skin Booster Ampoule for $73.55 (40 ml)
  

Where to buy INNISFREE in New Zealand

• Sephora New Zealand
• Stylevana New Zealand

Those chasing skin that bounces back, look no further. This Korean skincare brand creates products that are easy to use and result in juicy-looking skin. It helps that everything they formulate looks just as good in its packaging as it does on the skin.

Best Laneige skincare products

• Laneige Cream Skin Cerapeptide Toner and Moisturiser for $81 (320 ml)
• Laneige Cream Skin Cerapeptide Mist Brume for $18 (30 ml)
• Laneige Water Bank Blue Hyaluronic Revitalising Toner for $50 (160 ml)
• Laneige Lip Sleeping Mask for $34 (20 g)
• Laneige Water Sleeping Mask for $55 (70 ml)
• Laneige Radian-C Brightening Treatment Essence for $66 (150 ml)
• Laneige Cica Sleeping Mask for $56 (60 ml)

Where to buy Laneige in New Zealand

• Sephora New Zealand
• Stylevana New Zealand

Anyone who is a fan of Sulwhasoo knows exactly what it’s about: formulas that feel polished, deeply considered and amazing on the face. The prestige Korean skincare brand is rooted in ginseng and herbal beauty rituals, which, if the results of using their top picks are anything to go by, sounds perfect to us.

Trending Sulwhasoo skincare

• Sulwhasoo Concentrated Ginseng Rejuvenating Serum for $9.69 (5 ml)
• Sulwhasoo Gentle Cleansing Foam for $11.65 (50 ml)
• Sulwhasoo Concentrated Ginseng Rejuvenating Water for $6.39 (25 ml)
• Sulwhasoo Concentrated Ginseng Rejuvenating Serum set of 2 for $35.29 (8 ml each)
• Sulwhasoo Concentrated Ginseng Brightening Spot Ampoule for $8.99 (5 g)
• Sulwhasoo First Care Activating Serum VI for $17.99 (15 ml)

• Sulwhasoo Concentrated Ginseng Rejuvenating Emulsion for $12.59 (25 ml)
• Sulwhasoo Ginseng Rejuvenating Cleansing Foam for $103 (150 g)

Where to buy Sulwhasoo in New Zealand

• Stylvana
• Sephora New Zealand