The new Bluey tonies range has officially arrived in New Zealand

NEED TO KNOW

To celebrate the New Zealand launch of Bluey to the Toniebox for the first time, a special interactive immesive zone is coming to Auckland!

What: An immersive Bluey play zone celebrating the launch.
Where: Sylvia Park shopping centre.
When: 20 July to 2 August.
Cost: Completely free to visit.
Includes: Interactive activities, hands-on fun, and a chance to experience the new Bluey Tonie character.

Few characters have captured the hearts of families quite like Bluey. With her boundless energy, hilarious adventures and feel-good family moments, the cheeky and lovable Blue Heeler has become a household favourite.

Now fans can bring even more Bluey magic to story time with the arrival of Bluey on tonies®, the globally leading interactive audio platform for children.

Hitting stores across New Zealand on July 15, the launch features an exclusive Bluey Tonieplay experience inspired by some of the series’ most unforgettable episodes. Created in close collaboration with BBC Studios, it offers a fresh new way for children to explore the Bluey characters and stories they know and love.

“For years families around the world have asked for Bluey on the Toniebox, and we are incredibly proud to bring this beloved world to life in a way that feels uniquely tonies,” says tonies® CEO Tobias Wann.

The new range captures the warmth, humour and imagination that have made the animated children’s show a Kiwi favourite, and includes three Classic Tonies figurines (Bluey, Bingo and Muffin), themed accessories (including Bluey Listen and Go bags), and a Bluey Toniebox 2 sleeve.

To celebrate its arrival into New Zealand, tonies® is bringing the Bluey universe to life with an immersive play zone at Sylvia Park shopping centre. Running from 20 July to 2 August, and free to visit, the pop-up space invites fans to discover the joy of screen-free play through interactive activities and plenty of hands-on fun.

Suzy Raia, EVP Global Consumer Products at BBC Studios, says she’s delighted to be bringing Bluey to the Toniebox, and helping create new opportunities for Kiwi families to enjoy stories, play and imagination together.

“Bluey has always encouraged children to jump into play and tonies® brings that spirit to life in a truly special way,” she says. “We are especially excited by Tonieplay and how it invites families to actively take part in the stories they love. Together, we’re thoughtfully expanding the Bluey universe through immersive storytelling and play in ways that feel authentic, playful and true to the heart of the brand.”