At 52, Pure Goddess founder Jules van de Gevel felt like she was losing her mind. Enduring seven years of vertigo, joint pain and relentless exhaustion, the mood swings, weight gain and brain fog that followed were the final straw. The consultant midwife felt she had no choice but to retire.
“I felt like a shell of my former self,” Jules shares. Despite doctors dismissing her symptoms as being “part of getting older”, she refused to accept this was her new normal. She also knew she wasn’t the only woman struggling through perimenopause or menopause.
“I wanted to make sure no woman ever had to feel as lost and invisible as I did,” says Jules.
Determined to regain control, over two years, Jules explored every avenue to understand the changes her body was going through. She uncovered a key challenge for women in menopause: the body’s declining ability to regulate blood glucose levels, which contributes to symptoms like energy fluctuations, cravings, mood swings and interrupted sleep.
How Pure Goddess became a lifeline for women
Jules’ research culminated in the launch of the Pure Goddess wellness brand. Its first product, Metabolism & Energy Superblend, contains 11 natural ingredients. Its hero ingredient, Glucomannan, helps regulate blood sugar levels. It’s complemented by cinnamon cassia, hibiscus, and green tea extract to aid in lowering cholesterol, boosting fat metabolism, and supporting heart health.
The Pure Goddess Metabolism & Energy Superblend is also enriched with B vitamins, including B1 for energy metabolism and B12 for cognitive health and red blood cell production.
Dubbed a “holy grail” product for menopausal wellbeing, the Metabolism & Energy Superblend is available in wild berry and lemon and lime flavours and is simple to consume – stir one sachet into a glass of water, juice, kombucha, or a smoothie. For best results, taking it twice daily, 30–60 minutes before your two largest meals of the day is recommended.
The results speak for themselves. At the time of writing, the Metabolism & Energy Superblend is rated 4.89 out of five by customers who say it has improved their energy levels, reduced brain fog and bloating, and curbed sugar cravings.
In fact, the Metabolism & Energy Superblend has been so successful that it sold out four times in the first 18 months after its debut. Women from all walks of life have shared how the supplement has helped them feel like themselves again.
Empowering women through knowledge
Jules didn’t stop there. She chronicled her journey in a book, Menopausal AF: The Goddess Guide to Midlife, Mojo & Metabolism. Combining humour, science, and raw honesty, readers say it has given them validation and hope that there is light at the end of the tunnel.
“Menopause doesn’t have to be the end of your story,” Jules says. “It can be the beginning of the best and most exciting era of your life. We just need the right knowledge and tools to get the most from our midlife. Women over 40 no longer have to fade into the background.”
Building on the success of the Pure Goddess Metabolism & Energy Superblend, Jules has since released a collagen supplement, Luminance Collagen Peptides. Studies show that women lose approximately 30% of their collagen stores within the first five years of menopause.
However, “Pure Goddess is more than supplements; it’s a movement for women who refuse to fade into the background,” says Jules.
In her mission to help others, Jules has made additional resources available on the Pure Goddess website, including a free Perimenopause Symptom Checker and a 3-Day Sugar Detox Guide.
Learn more about Jules van de Gevel and the range of Pure Goddess supplements at puregoddess.nz.
Disclaimer: The information above is not medical advice. Always consult with a doctor before taking supplements.
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