Transform your haircare with Typebea: Rita Ora’s secret to luscious locks

Best for: Smoothing flyaways and frizz

If flyaways are ruining your vibe, the S1 Ultimate Styling Serum will quickly become your go-to for a sleek finish. Formulated with plant-based keratin, this multitasking serum not only tames frizz but also protects hair from heat damage. Non-tacky and fast-absorbing, simply work a small amount through damp or dry hair before styling. Bonus: it even speeds up air-drying time!

Available at:

• $44 from au.typebea.com
• $44.68 from Adore Beauty
• $44 from Sephora
• $46 from The Iconic

Best for: Tousled, beachy waves

The S2 Sea Salt Texture Mist gives you that effortless “I woke up like this” vibe without any heat damage. Just spray the mist onto wet or dry hair and scrunch lightly for perfectly tousled waves.

The mist’s fine, non-gritty formula enhances your natural texture, leaving your hair soft, glossy, and free of crunchiness.

Available at:

• $44 from au.typebea.com
• $44.68 from Adore Beauty
• $44 from Sephora
• $46 from The Iconic

Best for: Fuller, thicker hair

For those dreaming of healthier, thicker hair, the G1 Overnight Boosting Peptide Hair Serum is a game-changer when used long-term.

Apply it before bed and leave it overnight—no need to rinse in the morning. This non-oily, water-based scalp treatment absorbs quickly, so you won’t have to worry about greasy residue.

Available at:

• $88 from au.typebea.com
• $89.36 from Adore Beauty
• $85 from Sephora
• $92 from The Iconic

Best for: Stronger, shinier hair

Desiring stronger hair? The G2 Strength + Length Shampoo is non-stripping and helps balance the scalp’s pH while nourishing heat-damaged strands. Even better, it’s gentle on colour-treated hair.

Available at:

• $44 from au.typebea.com
• $44.68 from Adore Beauty
• $45 from Sephora
• $46 from The Iconic

Best for: Smooth, tangle-free strands

The G3 Strength + Length Conditioner hydrates and detangles unruly strands, locking in moisture for silky-smooth locks. Over time, it prevents tangling and improves manageability, leaving your hair weightless and nourished.

Available at:

• $44 from au.typebea.com
• $44.68 from Adore Beauty
• $45 from Sephora
• $46 from The Iconic

Best for: Hydrated, shinier hair

The G4 Hydra-Gloss Treatment Hair Mask is the ultimate once-a-week indulgence for your hair. Swap out your conditioner for this deeply hydrating product, apply from root to tip, and leave for a few minutes for mega shine and softness without grease.

Available at:

• $55 from au.typebea.com
• $55.85 from Adore Beauty
• $55 from Sephora
• $57.50 from The Iconic

How long does it take for Typebea haircare to work?

If your goal is to boost hair growth, we recommend the Typebea G1 Overnight Boosting Peptide Hair Serum. In a consumer trial conducted by Typebea, this serum reduced hair loss by 60% in just 12 weeks.

Who owns Typebea?

Typebea was co-founded by global pop sensation Rita Ora and Australian beauty entrepreneur Anna Lahey, the mastermind behind premium collagen supplement brand Vida Glow.

Where can I buy Rita Ora’s hair care products in New Zealand?

Shop the Typebea haircare range online at au.typebea.com, Adore Beauty, Sephora and The Iconic.

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