These iconic beauty buys have stood the test of time, proving year after year that age really does matter!
All prices are approximate.
Words by: Claudia Renford
Photographs by: Bauer Studio (NZ)

Clarins Huile Anti-Eau Body Treatment Oil, $79.
An energising body oil made from 100 per cent natural plant extract, this is rich in vitamin E and essential oils, used to prevent ‘sponginess’. It has been around for 60 years and is still one of the most popular products to combat cellulite.

Clinique Dramatically Different Moisturizing Lotion, $69.
This moisturiser began life when Carol Phillips, a top magazine editor in the 1960s, stood in front of a doctor’s wall of pharmaceuticals, and trying one at random exclaimed, “This is dramatically different!” A star was born. One hundred per cent fragrance-free, and 100 per cent allergy-tested, it was founded on the philosophy great skin can be created.

Revlon Nail Polish in Revlon Red, $16.50.
A revolution was started in 1932, when Revlon developed new technology to create the first opaque nail enamel, using pigment rather than dye. As popular now as it was revolutionary then, Revlon Red is still one of the most-bought shades of red.

Dove Beauty Cream Bar, $4.30 (2 pack).
Established in 1957, the iconic bar with ‘¼ moisturising lotion’ was developed to hydrate and moisturise skin better than other standard soaps, and is still widely used in bathrooms today.

Trilogy Certified Organic Rosehip Oil, $24.
Since its inception in 2002, this little drop of oily goodness has been a must-have among everyone from supermodels to royals. The Duchess of Cambridge is said to use it to fight fine lines and create glowing skin.

Moisture Mist Beauty Cake, $35.
Moisture Mist was first introduced in 1978 as the global make-up for Shiseido. In 1980 it was launched in New Zealand, and its popularity grew so much among Kiwi women that we are now the only country to still make and stock it.

Maybelline New York Great Lash Mascara, $15.
Building clump-free, lush lashes since 1971, this beauty must-have now sells at the rate of one every 1.2 seconds globally!

Estée Lauder Advanced Night Repair, $129.
When Night Repair was launched in 1982, skincare became skin repair. This ‘little brown bottle’, which works wonders while you sleep, was the first skincare product with hyaluronic acid. As revolutionary today as when it was first introduced, nine bottles are sold every minute.

Elizabeth Arden Ceramide Capsules Daily Youth Restoring Serum, $145 (60 capsules).
Elizabeth Arden’s golden capsules recently celebrated 25 years of world-leading technology. Each capsule delivers a single dose of concentrated ceramide to promote younger looking skin.

NIVEA Crème, $10.50.
When it came to the market back in 1911, who would have guessed this moisturiser would be so popular? Around three pots are purchased every second – it’s a no brainer to rate this as a worldwide iconic beauty product.