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Sally and Jaime Ridge steal the show at NZ Fashion Week

The mother-daughter duo dress to impress at fashion week.
Sally and Jaime Ridge at New Zealand Fashion Week

It wouldn’t be New Zealand Fashion Week without a sprinkling – or more usually, a generous dollop – of local A-list personalities in the front row for the duration of the four-day trade event.

Mother and daughter double act, and soon to be reality TV stars, Sally and Jaime Ridge drew as much attention as the catwalk shows they were watching.

The pair kept fashion industry crowds entertained with a series of different outfits. Sally (41) smiled broadly when Jaime (19) took a turn on the catwalk, pouting prettily in a romantic bridal gown by Michelle Yvette at the New Zealand Wedding show.

Sally says she is aware that many think her relationship with Jaime is unhealthily close, but she hopes people will watch the first episode of The Ridges before casting their judgement.

The show focuses on Sally and her family – all of whom, except Jaime, will be absent from the show – as they move into a 13-bedroom, ex-boarding house. Meanwhile, Jaime is shown training for that charity-boxing match, while juggling her law studies at the University of Auckland with a part-time modelling career.

As the show plays out, one thing is certain: this pair’s ability to polarise an audience will become glaringly obvious. But if the public get a laugh or two out of Sally’s experiences, she says she’ll be happy.

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