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50 Shades merchandise deal

Merchandisers keen to cash in on the success of Fifty Shades of Grey have launched a lingerie line themed around the book.

Author E L James has already made millions from the sales of her erotic series that has been dubbed “mummy porn”. The book has become the fastest-selling paperback of all time and now three companies have confirmed they have signed deals to sell Fifty Shades branded apparel lines.

Clothing label HYP has landed a deal to sell sexy hosiery, garters and tights, Freeze Clothing will be selling Fifty Shades knits, T-shirts and hooded jumpers and label Briefly Stated will release a line of loungewear, sleepwear and underwear.

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