Career

Art Green and Matilda Rice's new business venture

It's paleo all the way for this pair as they tackle the lucrative home food delivery market.

By Emma Land

Not content with running a paleo food business, releasing lifestyle books, being social media influencers and planning a wedding, the Bachelor NZ lovebirds Art Green and Matilda rice have launched a ready meal home delivery company.

Plate Up is aimed at people who love food, but hate cooking. The idea behind it was to provide healthy, nutritious and cost-effective meals for people with busy lifestyles. And true to form, they're all paleo.

Art has long been an advocate of the paleo lifestyle. He has co-owned CleanPaleo, a range of packaged paleo food, since 2013.

The pair took to their respective Instagram platforms to make the announcement.

"Over the past six months @matootles and I have been busy behind the scenes working on our new venture, and today we're finally ready to launch!" wrote Art.

"Introducing @plateupnz - healthy, delicious pre-made meals delivered. If you're like us and love food, but sometimes don't have the time to cook then @plateupnz could be right up your alley!"

Inseparable since meeting on The Bachelor in 2015, Art and Matilda became engaged in September last year.

Rice has built a business out of her Bachelor fame, becoming one of New Zealand's biggest Instagram influencers. She boasts 139,000 followers - the most of any New Zealand reality TV star.

As she built up more of a following, she was able to quit her job in advertising sales to focus on her 'brand' full-time.

Her range of endorsements now include Ford, Colgate, Maybelline and Jockey Underwear.

"It still feels weird to think of myself as an influencer," she told Miss FQ.

"However I do appreciate being given the chance to reach so many people through my social media, and being able to help people and charities simply through posting on social, and donating my time. I consider myself bloody lucky to collaborate with brands that I love, and to be able to share positivity and show people that it's OK to be silly!"

"In this crazy new social media world, I think it's important to show young New Zealanders that you don't need to take life too seriously! Enjoying life, and putting your energy in to all your relationships is far more important than getting a perfect picture for Instagram."

Rice will be returning to our TV screens this year as the co-host of reality dating show Heartbreak Island.