If you need a mid-winter pick-me-up, August’s Afterpay Day sales have arrived. The last big shopping event before Black Friday, it’s the perfect excuse for a little retail therapy. There are some impressive deals – online retailers like The Iconic are offering up to 30% off everything from fashion to beauty, while Dyson has slashed a whopping $300 off its coveted Airwrap multi-styler.
As one of New Zealand’s most popular sales events, Afterpay Day draws shoppers for various reasons. According to the Afterpay Day Unlocked report from March 2025, top purchasing motivations include taking advantage of discounts, saving money, treating oneself, and purchasing gifts for special occasions (yes, Christmas is just around the corner).
My approach to shopping the Afterpay Day sales? I’m embracing the ‘boring buy’ theory. Rather than giving in to spur-of-the-moment purchases, I’m focusing on practical investments that may not be exciting but will improve my life. What’s on my wishlist? A plush mattress from Ecosa to enhance my sleep (my decade-old one is well past its prime), a matching set of Turkish cotton Hommey towels to bring cohesion and colour to my bathroom, and a restock of Imbibe’s Miracle Collagen to revive my lacklustre winter skin.
Read on for a comprehensive list of the best Afterpay Day sales in New Zealand. With promotions running until Sunday 17 August, now is your chance to bag this weekend’s finest deals.
The best Afterpay Day deals in New Zealand 2025
- Beauty & wellness sales (shop here)
- Clothing, accessories & footwear sales (shop here)
- Homewares, furniture, appliances & electronics sales (shop here)
- Travel & luggage sales (shop here)
The best Afterpay Day beauty & wellness sales 2025
- Adore Beauty: Up to 40 per cent off
- Clinique: 25 per cent off + a free Moisture Surge Overnight Mask when you spend $160
- Dyson: Up to $300 off hair tech
- Estee Lauder: 20 per cent off
- ghd: Up to 25 per cent off + a free bodyguard heat protect spray
- iHerb: 20 per cent off orders over $70USD with the code 88SALE25
- Imbibe: Up to 20 per cent off
- Laser Clinics: 40 per cent off HydraFacial treatments & 50 per cent off selected laser hair removal
- Life Pharmacy: Up to 40% off
- Love Honey: Up to 60 per cent off
- MAC Cosmetics: 20 per cent off
- Mermade Hair: 25 per cent off
- Paula’s Choice: 20 per cent off
- Sephora: Spend $140 and receive 20 per cent off
- Shark: Bundle and save up to 43% off selected hair styling tools
- Shaver Shop: Up to 60 per cent off
- Smilepro: Up to 50 per cent off
- Smilie: Various discounts as marked
- Strawberrynet: Spend $200 and receive 25% off with the code LIMIT24
- The Collagen Co: 15 per cent off with the code 15OFF’
- Wild Secrets: Up to 60 per cent off + spend $100 and receive an extra $25 off with the code AFTERGLOW
The best Afterpay Day fashion sales 2025
- Adidas: An extra 30 per cent off outlet styles
- Ally: An extra 20 per cent off sale
- ASOS: 20 per cent off selected styles with the code EXTRA
- Blue Nile: Up to 40 per cent off jewellery
- Bonds: 40 per cent off
- Calvin Klein: 30 per cent off + an additional 10 per cent off for VIPs
- City Beach: Buy one, get one 50 per cent off
- City Chic: Up to 50 per cent off
- Cotton On: 30 per cent off
- Glassons: Up to 60 per cent off
- Hype DC: Up to 40 per cent off
- JD Sports: Up to 50 per cent off
- Lorna Jane: 20 per cent off selected styles
- Merchant 1948: An extra 40 per cent off sale
- New Balance: 30 per cent off selected styles
- Number One Shoes + Hannahs: 50 per cent off sale
- Nzsale: Various discounts as marked
- Platypus: Up to 40 per cent off
- Princess Polly: 25 per cent off, with code ’25AFTERPAY’
- Rollie: 30 per cent off selected styles
- Shine On: 20 per cent off
- Skechers: Up to 30 per cent off selected styles
- Skims: Various discounts as marked
- Stylerunner: Up to 50 per cent off selected styles
- Superdry: Up to 50 per cent off jackets
- Swarovski: Buy two, get one free
- Taking Shape: 30 per cent off selected styles
- The Iconic: Up to 30% off
- Tommy Hilfiger: 30 per cent off
The best Afterpay Day homewares, furniture & appliances & electronics sales 2025
- Amazon: Various discounts as marked
- Bose: Various discounts as marked
- Circa: 25 per cent off
- De’Longhi: Up to 30 per cent off selected coffee machines and more
- Dyson: Up to 50 per cent off Dyson tech
- Ecosa: Up to 35 per cent off
- Eva: Receive a $200 gift card with a bed frame or sofa bed
- Freedom: Various discounts as marked
- Greenpan: Up to 30 per cent off
- Hommey: Spend and save up to 30 per cent
- Kenwood: Up to 47 per cent off selected appliances
- KitchenAid: Up to 15 per cent off
- Lenovo: Various discounts as marked
- Mighty Ape: Various discounts as marked
- Nespresso: 25 per cent off selected coffee machines
- Ninja: Bundle and save up to 25 per cent on selected appliances
- Mocka: Up to 30% off
- Shark: Bundle and save on vacuums and steam mops
- Sheet Society: 20 per cent off selected styles
- Sheridan Outlet: Up to 50 per cent off
- Typo: Up to 50% off
The best Afterpay Day travel & luggage sales 2025
- Samsonite: Various discounts as marked
- Celebrity Cruises: Various offers on cruises
- Flight Centre: Various offers on flights
- Inspiring Vacations: Various offers on flights and tours
- Mix & Match: Save up to $100 on return flights
What is Afterpay Day?
Afterpay Day is a four-day shopping event, both online and in-store, that takes place twice a year. According to afterpay.com, the event features 1000s of brands dropping up to 70 per cent off. The event is hosted in New Zealand and Australia by buy-now-pay-later platform Afterpay.
Katrina Konstas, Country Manager at Afterpay says “Afterpay Day remains one of New Zealand’s most anticipated shopping events, offering exceptional value across thousands of sought-after brands. With Kiwis increasingly looking to plan their purchases and maximise value ahead of the holiday season, this four-day event is the perfect opportunity to shop smarter and save across multiple categories”.
What date is Afterpay Day 2025?
Afterpay Day, the highly anticipated sales event held twice a year in March and August, will return for its second sale of 2025 from Thursday, 14 August, to Sunday, 17 August.
Do I need to use Afterpay to shop the sale?
Although Afterpay hosts the event, you don’t need to use its platform to access the deals. You can shop and pay however you prefer.
Related articles:
- The best shapewear brands to shop now
- Workout in stylish and comfortable plus size activewear
- Sleep well: A guide to choosing a new mattress
