Milk Makeup’s cult-favourite Cooling Water Jelly Tint has returned, this time in pHreeze – a pH-reactive tint that gives cheeks and lips a custom flush based on your skin’s unique chemistry.
If you haven’t yet tried Milk Makeup’s original, this is no ordinary blush. The formula has a cooling, jelly-like texture that glides on easily and delivers a sheer, dewy stain that builds to bold with impressive staying power. The new shade pHreeze stars the brand’s pH-adaptive technology – a clever innovation that reacts with your skin’s natural pH to create a pink hue that’s completely personalised.
Discover everything you need to know about the Cooling Water Jelly Tint in pHreeze, from the science behind its magic to our honest thoughts after putting it to the test.
Shop the Milk Makeup Cooling Water Jelly Tint in pHreeze for $52 at Sephora.
How does the pH-reactive tint work?
The shade pHreeze is a pinky coral shade in the tube, applies clear, then kicks off a chain reaction as soon as it hits your skin, thanks to pH-adaptive bubbles suspended in the jelly.
“These bubbles contain a pH-sensitive pigment and when it’s exposed to your skin and lips’ specific pH level, it transforms to a shade that’s unique to the person wearing it. With one brush swipe, watch it transform in 2 minutes from a sheer wash to a bold burst of color that’ll continue to adapt with you throughout the day”, explains Milk Makeup founder co-founder and COO Dianna Ruth.
“Everyone’s skin pH levels are different, so products that include pH technology will show up slightly different on each person,” “Hotter outside? Ate something spicy? Switched your skincare? Your pH can change from it all”, Dianna says.
Our verdict:
We put the Milk Makeup Cooling Water Jelly Tint in pHreeze through its paces at the Are Media office – here’s everything that went down.
How to use the Cooling Water Jelly Tint in pHreeze
Our trial of the internet-famous lip and cheek stain came with its fair share of humbling lessons. To help you get the best results, here are our tips for a flawless application.
Dos
- Start small. The pigment payoff is strong – a tiny amount goes a long way.
- Tap the bullet lightly with your fingertip or firm brush, then press onto the cheeks or lips.
- Wait a full two minutes to allow the colour to develop before deciding if you need more.
- Layer gradually for added intensity.
Don’ts
- Avoid applying too much too soon. Because the tint goes on clear, it can be tempting to add more but be patient. The colour develops gradually and can intensify quickly.
- Don’t try to rub it off once it’s set. It doesn’t budge.
What makes the Cooling Water Jelly Tint in pHreeze so special?
Part skincare-adjacent innovation, part long-wear blush hero, pHreeze brings something clever to the table. It’s a fresh take on personalised beauty, offering a daring, skin-like finish that’s both low-maintenance and high-impact.
It does require a little patience – this isn’t your usual swipe-and-go formula – but once it sets, the colour lasts through heat, workouts, humidity, and long days. And because you need so little per application, one tube will go the distance.
Does the Cooling Water Jelly Tint come in other shades?
If you’d prefer to apply a more predictable pop of colour on your cheeks and lips, the Milk Makeup Cooling Water Jelly Tint comes in a spectrum of stunning tints, available at Sephora and ASOS.
Where to buy Milk Makeup’s Cooling Water Jelly Tint
Shop the Milk Makeup Cooling Water Jelly Tint in pHreeze for $52 at Sephora.
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