It was so wildly popular, it quickly sold out across Australia, the US and the UK, and had more than 12,000 people on its waitlist. But is the “it girl” beauty tool really worth the hype? Our beauty editor got her hands on the cult Shark FlexStyle Air Drying & Styling System and put it to the test.
If you want to do the same – and you live in Auckland – we’ve got great news. The first Shark Beauty Salon pop-up is coming to Newmarket for four weeks. Head along for a complimentary hair styling session from some of the best stylists in the biz – perfect for those with weekend evening plans. The pop-up is running at 242 Broadway, Newmarket from Friday, 27th September until Sunday 20th October. Word on the street is spots are booking out fast!
For those looking for an after-work pick-me-up, the Shark Beauty Salon will open for late-night appointments on Thursday and Friday evenings, complete with sets from Shark Beauty’s resident DJ. Complimentary makeup touch-ups will also be on offer for customers with Friday and Saturday afternoon appointments.
Limited walk-in spots will be available but we’d recommend booking in (or signing up to the waitlist) so you don’t miss out.

Anna’s review of the Shark FlexStyle Air Drying & Styling System.

My hairdresser knows all too well I adore a beautiful bouncy blowout, but I find it almost impossible to achieve the same salon-quality results at home, no matter how many fancy – and pricey – gadgets, sprays or serums I use. In fact, it often takes a fair amount of effort to look, well, effortless – not to mention a tonne of time and a whole lot of heat damage. Ugh, the irony. Ugh, the split ends!
The FlexStyle system centres around a powerful hairdryer, which boasts four heat and three airflow settings. It minimises heat exposure, as well as giving you total control to tailor your experience to suit every hair type and texture. But here’s where it gets extra-clever.
Bundled into a luxe travel case, the FlexStyle comes complete with five attachments – auto-wrap curlers, oval brush, paddle brush, styling concentrator and a curl-defining diffuser – which enable you to easily transform the adaptable hairdryer into a versatile multi-styler.
The paddle brush has quickly become my daily must-have. It swiftly dries, straightens and smooths my long, unruly hair with its detangling and shine-boosting combination of boar and nylon bristles.

But my firm favourite is the auto-wrap curlers, which can be used on damp or dry hair. Incredibly easy to use, the curlers gently wrap your hair around the barrel, using air – not heat – to dry and style, while the cool-shot button sets the curl. Achieving the glossy, bouncy curls of my dreams without compromising the health of my hair has never been so easy – the true definition of effortless style.
Shark FlexStyle Air Drying & Styling System, RRP $559.99, is available from leading retailers and sharkclean.co.nz.