Oh, summer bliss. Here in Aotearoa, it’s all about long afternoons at the beach, slathering on sunscreen and— of course —adding a few cute bikinis to cart.
But while swimwear shopping is a seasonal ritual, it can quickly become an expensive one. Between the endless styles, fabrics and colourways on offer, refreshing your togs each summer can leave a noticeable dent in your wallet.
The good news is that looking great poolside doesn’t have to come with a luxury price tag. From flattering one-pieces to mix-and-match bikini separates, there are plenty of affordable swimwear brands available in New Zealand that offer stylish options for $100 or less.
We’ve rounded up the best budget-friendly swimwear brands that prove you can feel confident and look chic, without overspending this summer.
The best affordable swimwear brands available in NZ
Seafolly
Affordable swimwear born on the beaches of Australia
Australian swimwear stalwart Seafolly has been synonymous with summer for decades. Since launching in the 1970s, the brand has helped define the classic Aussie beach look. Think Home and Away or H2O: Just Add Water energy.
Today, Seafolly continues to deliver with a wide range of bikinis, one-pieces, cover-ups and beach accessories that balance style and wearability. While some pieces sit at the higher end, regular sale periods make it possible to score a quality swimsuit for far less.
Price range: $19 – $230
Shop for: Bikini separates, one-pieces, clothing, accessories
Glassons
Mix and match prints and cuts with Glassons’ epic swimwear deal
We love Glassons for its wardrobe staples and going-out pieces, but its swimwear range deserves just as much attention. The NZ-founded retailer offers an impressive lineup of swim styles, including playful prints and timeless, flattering cuts.
Even better? The brand’s 2 for $35 bikini deal makes it easy to mix and match tops and bottoms to suit your style. Whether you’re after a bold red triangle top paired with gingham bottoms—or vice versa—Glassons has you sorted.
Price range: $19 – $59
Shop for: Bikini tops, bikini bottoms, one-pieces
Lorna Jane
Activewear meets swimwear? That’s making money! (#girlmath)
You might associate Lorna Jane with high-performance activewear, but much of its range is also designed to handle the water. Perfect for those who like to squeeze in a workout before a refreshing ocean dip, these pieces are built for versatility.
The swim collection includes adjustable sports bras and full-coverage bottoms that move seamlessly from gym to beach. Quick-drying, chlorine- and saltwater-resistant fabrics mean you can train, swim and relax without needing an outfit change.
Price range: $20 – $144
Shop for: Bike shorts, sports bras, swim bottoms, one-pieces, tank and bra combos
Cotton On
For affordable swimwear that doesn’t skimp on style or inclusivity
Whether you’re shopping for micro string bikinis or full coverage one-pieces, Cotton On has you covered – or not covered, if you prefer.
Many styles are available up to a size 3XL, including chic bikini separates, meaning you don’t have to compromise on style for fit. With frequent sales and sharp price points, it’s a budget-friendly place to build your ultimate summer swimwear rotation.
Price range: $5 – $79.99
Shop for: Bikini sets, bikini tops, bikini bottoms, one-pieces, towels, beachwear
Dazie
Affordable swimwear with flattering cuts and chic lines
Available via The Iconic, Australian brand Dazie is a hidden gem worth discovering. Focused on classic silhouettes with modern updates, the label proves that well-designed swimwear doesn’t need to cost the earth.
If you’re sick of togs that offer shoddy support or come undone at the first dive, this is a great place to shop. Bikinis with actual underwire support, and one-pieces with double-clasp fastenings? Maybe style, function and affordability *can* go hand-in-hand (in-hand)!
Price range: $8 – $70
Shop for: Bikini tops, bikini bottoms, one-pieces
Pretty Little Thing
Turn heads in bold prints and fun colours on your next beach trip
If bold, statement-making swimwear is your vibe, Pretty Little Thing delivers in spades. Expect bright colours, playful prints and eye-catching crochet cut-outs—all at refreshingly affordable prices.
Beyond swimwear, the brand’s beach dresses, oversized shirts and cover-ups are perfect for throwing on after a dip, adding both flair and sun protection to your summer wardrobe.
Price range: $7 – $60
Shop for: Bikini tops, bikini bottoms, one-pieces, beach dresses, sarongs
What are some affordable accessories for a beach-ready look?
Just like your everyday outfit, you can zhuzh up your beach or pool look with some accessories like a fun beach bag, wide-brimmed hat (for added sun protection!) and cover-ups like oversized shirts and sarongs. Bandannas also make a fun addition, especially when mixing and matching colours and prints with swimwear.
How do I care for a swimsuit?
Affordability doesn’t necessarily mean falling apart after one or two uses. Make your swimwear last the distance by caring for it in a way that allows it to keep its shape, colour and stretch for summers to come!
- Rinse immediately: After swimming, rinse your togs in cold, fresh water as soon as possible. Salt, chlorine, sunscreen and sweat can all break down fabric fibres if left sitting.
- Hand wash: Use a gentle detergent or one designed for delicates, and avoid harsh soaps or stain removers. A light soak followed by a gentle squeeze (never wring) is ideal.
- Skip the washing machine (and dryer): Even on a delicate cycle, washing machines can stretch straps and damage elastic. Never tumble dry — heat is swimwear’s worst enemy and will ruin elasticity fast.
- Dry flat, in the shade: Lay swimwear flat or hang it over a towel to dry. Avoid direct sunlight, which can fade colours and weaken fabric over time.
Related articles:
- The must-have Skims products to shop for
- Work out in stylish and comfortable plus size activewear
- Stay ahead of your running game with the best sneakers on the market
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