Local News

Barbie was given a makeover for International Women’s Day and we’re all for it

Barbie's just upped the role model game.

In the past, Barbie was known as a product which spread unrealistic body expectations to young girls, but Mattel have proved they’re ready to shake things up and help inspire our future feminists.

To celebrate International Women’s Day back in March, Mattel, the creators of Barbie, gave her the makeover we’ve all been waiting for… we just wish they would have been around when we were younger.

They released a new line of dolls based on real-life female role models and historic women. The dolls will included artist and activist Frida Kahlo, Aviator Amelia Earhart, wildlife warrior Bindi Irwin, boxer Nicola Adams and more inspirational and groundbreaking women.

It’s the perfect gift for the new generation as we celebrate female empowement, and it’s about time.

The dolls, affectionately known as Sheros (i.e. women who are heroes), aim to ignite a conversation about the importance of positive role models, explains Mattel in a statement.

“Barbie honours women who have broken boundaries in their fields and have been an inspiration to the next generation of girls with a one-of-a-kind doll made in their likeness.”

“These women come from diverse backgrounds and fields and are breaking boundaries to inspire the next generation of girls,” Mattel said. “With 81 percent of moms globally worried about the type of role models their daughters are exposed to, Barbie is igniting a conversation around the importance of positive role models.”

“Girls have always been able to play out different roles and careers with Barbie, and we are thrilled to shine a light on real-life role models to remind them that they can be anything.”

Get your favourite magazines home delivered!  

Subscribe and save up to 38% on a magazine subscription.

Related stories