New Zealand’s best Black Friday 2025 sales are coming in hot. The month of ‘Black November’ has been a marathon of rolling deals, including Singles’ Day and Click Frenzy sales to Black Friday warmup offers. Now, starting from the big day itself (Friday, 29 November 2025), our favourite brands are dropping exclusive deals that’ll last till Cyber Monday (1 December 2025) or even longer.
However, Black Friday 2025 feels a little different. With Kiwis tightening their budgets, they’re laser-focused on one thing: How to score the absolute best Black Friday deals while beating everyone to checkout.
To navigate the Black Friday 2025 sales in New Zealand like a pro, I’ve rounded up the best beauty, fashion, home and travel deals to shop now. Plus, check out my insider tips and trending product predictions to get the most bang for your buck. And the best part? I’m updating this page as new Black Friday deals become available, so be sure to bookmark it and check back regularly.
Disclaimer: The deals and sale offers mentioned in this article are correct as of the publish date and are subject to change.
The best Black Friday deals in New Zealand for 2025
- Makeup, skincare, haircare & fragrance sales (shop here)
- Hair tools, grooming, wellbeing & sex toy sales (shop here)
- Activewear & loungewear sales (shop here)
- Clothing & accessories sales (shop here)
- Footwear & sneaker sales (shop here)
- Homewares, bedding, furniture & mattress sales (shop here)
- Cookware & kitchen appliance sales (shop here)
- Tech & vacuum sales (shop here)
- Travel & luggage sales (shop here)
1. NZ’s best Black Friday beauty deals
MCoBeauty XtendLash Tubing Mascara
Bondi Boost BlowOut Brush Pro
Clinique Almost Lipstick – Black Honey
Dyson Supersonic Hair Dryer
Makeup, skincare, haircare & fragrance sales
- Adore Beauty: Up to 50% off skincare and makeup, including 50% off MCoBeauty and up to 25% off selected ghd products
- Amazon: Up to 80% off beauty, including La Roche-Posay skincare and Olaplex haircare
- ASOS Beauty: Up to 70% off skincare & makeup + extra 15% with the code GET15
- Chemist Warehouse: Up to 50% off
- Clemence Organics: 25% off with the code RED25 until 2 December 2025
- Clinique: 25% off sitewide (applied at checkout) + free 5-piece gift when you spend $140 or more until 1 December 2025
- Estée Lauder: 20% off sitewide (applied at checkout) + free 5-piece gift when you spend $150 or more until 1 December 2025
- Glasshouse Fragrances: Receive a complimentary Palm Springs Panache 380g candle with orders over $125
- Hey Bud: Up to 50% off skincare + free product at checkout
- Huda Beauty: Save up to 80% on selected beauty
- iHerb: Save 25% on orders over $60 USD (restrictions apply) with the code BFCM25 until 2 December 2025
- Life Pharmacy: 50% off Antipodes, 30% off Marc Jacobs, 25% off Lancome, 20% off Versace, and more until 1 December 2025
- L’Occitane: Log in or create an account to access 20% off selected skincare and bodycare, including the Almond Shower Oil
- Look Fantastic: 30% off selected skincare, makeup, and fragrance, including Laura Mercier, Laneige, Clinique, Urban Decay, and The Ordinary
- M.A.C: 25% off selected makeup until 30 November 2025
- Sephora: Up to 50% off sitewide (excluding The Ordinary and Cloud Nine), including up to 20% off fragrance, and up to 43% off hair tools
- Smilie: Up to 70% off teeth whitening kits, whitening strips, whitening gel pens, whitening toothpaste & more
- SmilePro: Up to 60% off teeth whitening products + free gifts at checkout until 30 November 2025
- StrawberryNet: Spend $200, receive 30% off selected beauty with the code BLKBD75
- Revolve Beauty: Up to 50% off selected beauty
- Typebea: 25% off haircare
- The Iconic: Up to 50% off selected beauty, including up to 40% off fragrances and hair tools until 2 December 2025
- The Outlet: Discounts on beauty + an extra 20% off for a limited time
- Urban Jungle: 30% off selected skincare
- Victoria Beckham Beauty: 20% off sitewide
Hair tools, grooming, wellbeing & sex toy sales
- Amazon: Discounts on selected hair tools, including 25% off the Shark FlexStyle, up to 43% off ghd hair tools, up to 41% off Mermade hair tools, and up to 40% off Dyson hair tools
- Chemist Warehouse: Up to 50% off
- Dreame: 59% off the Hair Gleam Hair Dryer, now $73.17
- Dyson: Save up to $250 on selected Airwrap, Supersonic, and Airstrait tools. Free Chitosan pre-style cream (worth $55) with selected hair tools
- Elite Supps: Up to 40% off supplements & sports drinks until 1 December 2025
- ghd: New deals dropping weekly, including up to 30% off hair styling tools + free gift with eligible purchases, until 9pm 4 December 2025
- Lovehoney: Up to 70% off sex toys and lingerie
- Mighty Ape: Discounts on selected beauty & grooming tools
- Mermade Hair: Up to 70% off hair tools
- Sephora: Discounts on hair tools, including 43% off the Dyson Supersonic Hair Dryer, 30% off the Mermade Hair Aircurl, and 20% off selected ghd hair tools
- Shark: 25% off the Shark FlexStyle, a hair dryer & styling system in one
- Shaver Shop: Up to 67% off hair tools, grooming tools, oral care & more
- WelleCo: Save up to 30% storewide until 2 December 2025, and buy the Super Elixir Daily Greens to receive the Mixed Berry for free, while stocks last, on 28 November 2025
- Wild Secrets: Up to 70% off sex toys + spend $99 and receive a free $160 vibrator with the code OMG until 1 December 2025
2. NZ’s best Black Friday fashion deals
Haven Wide Leg Pant
Tony Bianco Yu Bag
Bibiana Sandal Wedge
Cotton Modal Trunks – 3 Pack
Activewear, underwear & loungewear sales
- Aimn: Up to 50% off full-priced items until 1 December 2025
- Bonds: 50% off when you buy five or more items on 28 November 2025
- City Chic: 30% off sitewide + 50% off denim and graphic + basic tees
- Cotton On: 30% off sitewide. Place an order and go in the draw to win a $1,000 wardrobe on 28 November 2025.
- CSB (Crop Top Boutique): Up to 50% off
- Gymshark: 50% off everything + an extra 25% off with the code EXTRA25
- Livi Active by Lane Bryant: 50% off plus-size activewear
- Lorna Jane: Up to 20% off selected styles + nothing over $50 outlet styles until 1 December 2025
- LSKD: Up to 70% off + an extra 20% off with the code EXTRA20
- Lululemon: Discounts on selected activewear
- Wear Nala: 30% off underwear sitewide
- Nimble Activewear: Up to 50% off selected activewear
- Red Rat: Bundle deals + $39, $49, $59 and under edits
- Ryderwear: Up to 80% off activewear
- Skims: 30% off sitewide
- STAX: Up to 40-60% off
- Stylerunner: Up to 25% off sitewide
- Taking Shape: 40% off plus-size activewear & loungewear + an extra 40% off sale & clearance styles
Clothing & accessories sales
- Abrand Jeans: 30% off selected denim
- Ally: 30% off sitewide
- ASOS: Up to 70% off + get an extra 15% off with the code GET15
- Bardot: 30% off sitewide
- Beginning Boutique: 30% off sitewide + spend $130 and receive a free gift
- Blue Bungalow: Discounts on selected styles
- Calvin Klein: 40% off sitewide + additional 10% off for VIPs
- Casetify: Save up to 50% on phone cases, straps, watch bands and other accessories with the code BLSALE25 until 1 December 2025
- Charles & Keith: 20% off full priced items (auto-applied at checkout) + up to 50% off selected styles from 21 November to 4 December 2025
- Cotton On: 30% off sitewide. Place an order and go in the draw to win a $1,000 wardrobe on 28 November 2025.
- Farfetch: Extra 20% off sale womenswear, menswear and kidswear
- Glassons: 20% off sitewide
- Kate Spade: 30% off full price items, 60% off outlet styles
- Kowtow: Up to 60% off sale items
- Le Specs: 30% off sunglasses sitewide until 2 December 2025
- Lovisa: Buy 2, get 2 free on selected styles until 2 December 2025
- Meshki: Up to 60% off sitewide
- The North Face: Up to 30% off selected styles
- Revolve: Up to 50% off fashion
- Rolla’s: 30% off denim
- Saint Valentine: Up to 40% off storewide until 2 December
- Scarlet: 24% off period underwear for 24 hours on 28 November 2025 + buy the Rae Period Heat Pad and receive a free pair of the High-Waist Pocket Period Brief with the code UNDIEUPGRADE on 1 December 2025
- Shine On: Up to 60% off clothing until 30 November 2025
- Shona Joy: Up to 70% off
- Sportsgirl: 40% off sitewide on 28 November 2025
- St. Agni: 30% off selected styles with the code TAKE30
- Superdry: 30-50% off everything
- Swarovski: Up to 50% off selected jewellery in the Brilliant Friday sale
- The Iconic: Up to 40% off
- The Outlet: Take an extra 20% off everything
- Taking Shape: 40% off plus-size activewear & loungewear + an extra 40% off sale & clearance styles
- Tommy Hilfiger: 40% off sitewide + additional 10% off for VIPs
- Viktoria & Woods: 30% off sitewide + take an extra 20% off sale styles
Footwear & sneaker sales
- Allbirds: Discounts on selected sneakers
- Adidas: 40% off selected styles + an extra 10% off at checkout
- Bared Footwear: Buy 2 Sanderlings sandals, get 25% off
- Converse: Up to 60% off shoes
- Hype DC: 20% off storewide
- JD Sports: up to 50% off selected styles
- Merchant 1948: 30-70% off almost everything
- New Balance: Up to 50% off selected sneakers + take a further 25% off clearance styles until 1 December 2025
- Novo: 30% off full-priced shoes. Spend $60 and receive an extra $10 off with the code BF10 on 28 November 2025.
- Number One Shoes & Hannahs: 25% off full priced shoes
- Platypus: 20% off sitewide
- Rollie: 30-50% off shoes
- Teva: Up to 30% off selected styles until 2 December 2025
- Skechers: 20% off selected shoes + up to 50% off selected styles
3. NZ’s best Black Friday home deals
LED Christmas Wreath
PowerPro Stick Vacuum
Drift Bed Frame
Cordless Portable Blender
Homewares, bedding, furniture & mattress sales
- Anthropologie: 30% off selected homewares, extra 40% off sale items
- Booktopia: Up to 80% off a variety of books, including new releases, best-sellers, mysteries, cookbooks and memoirs until 7 December 2025
- Bed Threads: 20% off bedding. 40% off bedding bundles on 28 November 2025
- Best Deals: Discounts on Christmas decorations & homewares
- Circa: 20% off favourite home fragrances and scented candles
- Cricut: Discounts on cutting machines and craft accessories
- Double Rugs: Spend and save up to 25% sitewide + 20% off Chenille & New Jute styles until 1 December 2025
- Glasshouse Fragrances: Receive a complimentary Palm Springs Panache 380g candle with orders over $125
- Ecosa: Up to 35% off sitewide, including cooling sheets, quilts, and pillows
- Ettitude: 30% off everything, including bamboo bedding and towels
- Eva: Save up to $200 on the Timber Bed Frame. Free Classic Weave Cover with Slideaway Sofa Bed
- Everlasting Candle Co: Buy one set, get another for 50% with the code BOGO50 until 1 December 2025
- Freedom: Up to 30% off until 1 December 2025
- Lego: 30% off selected sets
- Maison Balzac: 20% off homewares, including already reduced styles until 1 December 2025
- Mighty Ape: Discounts on selected homewares and Christmas decorations
- Milk Books: Save up to 50% on personalised photo books and albums for Christmas gifting
- Mocka: Up to 50% off selected furniture styles until Monday 8 December + take a further 10% off selected pieces with the code BLACKFRIDAY10 until Monday 3 December 2025
- Space General: Up to 45% off selected storage, furniture, home & living until 3 December 2025
- Spotlight: Discounts on selected Christmas, bedding, home, fabrics, and craft items
- Sheet Society: Up to 50% off bed sheets, duvet covers, pillows, and towels until 3 December 2025
- Sheridan Factory Outlet: Up to 60% off bedding and towels + take a further 10% off for a limited time
- Temple & Webster: Up to 50% off bedding, wall art, kitchenware, and more until 8 December 2025. Spend $149 and get 10% off sitewide with the code BFBONUS until 1 December 2025
- The Iconic: Up to 40% off homewares, bedding, and gifts
- Typo: 30% off sitewide, including stationery, tech accessories, homewares, and games. Place an order and go in the draw to win a $1,000 wardrobe on 28 November 2025
Cookware & kitchen appliance sales
- Braun: 20% off the MultiFry 5 Air Fryer 3-in-1 + 29% off the CareStyle 9 Steam Generator Iron
- Gozney: Savings across outdoor ovens and accessories until 2 December 2025
- Greenpan: Up to 50% off non–stick ceramic cookware, air fryers and slow cookers
- Le Creuset: Up to 40% off colourful cookware sets, bakeware and accessories, including Bamboo Green & Coastal blue collections until 1 December 2025
- Ninja: Discounts on kitchen appliances, including blenders, ice cream makers, and air fryers. 15% store credit + a chance to win your order back on 28 November 2025
- Our Place: Up to 35% on cookware, 15% on kitchen tools, 20% on tableware and 35% on bundles until 2 December 2025
- KitchenAid: Save up to 30% off stand mixers, food processors, and blenders until 3 December 2025
Tech & vacuum sales
- Amazon: Deals on robot vacuums, smart watches, earbuds, cooling fans, and more
- Bissell: Deals on stick vacuums
- Bose: Various deals on headphones, portable speakers, and soundbars
- Casetify: Save up to 50% on phone cases, straps, watch bands and other accessories with the code BLSALE25 until 1 December 2025
- Dreame: Discounts on selected robot vacuums and wet & dry vacuum cleaners
- Dyson: Save up to $650 on selected vacuum cleaners and cooling fans
- Ecovacs: Up to 66% off robot vacuums
- JB Hi-Fi: Save $1,201 on the Ecovacs Deebot X8 Pro Omni, now $1,798 (was $2,999) + other deals on Ecovacs robot vacuums until 3 December 2025
- Kindle: Up to 23% off e-readers, including the Kindle Paperwhite, now $312.59 at Amazon
- Loop Earplugs: Up to 20% off sitewide (discount automatically applied at checkout) until 1 December 2025
- Lenovo: Save up to 42% off laptops, tablets, monitors, and gaming accessories
- Oura: Up to $150 off titanium ring styles from 20 November to 1 December 2025
- Mighty Ape: Discounts on selected TVs, appliances, and mobile phones
- Plaud: Up to 20% off AI note-takers
- Prime Video: Up to 75% off streaming subscriptions until 1 December
- Roborock: Discounts on robot vacuums
- Samsung: Get $100 off your cart (minimum value spend $500) with the code BLACKFRIDAY25
- Shark: Up to 33% off vacuum cleaners, steam mops, spot cleaners, and cooling fans
- Ultrahuman: 25% off the Ring AIR (RRP $649) until 1 December 2025
4. NZ’s best Black Friday travel deals
Travel & luggage sales
- Booking.com: Up to 40% off accommodation, flights, car rentals, attractions and airport transfers until 3 December 2025
- Samsonite: Up to 40% off suitcases and 30% off bags and backpacks
- Celebrity Cruises: Up to 75% off a second guest. Save up to $1,200 per room on selected cruises
- Inspiring Vacations: Flash deals, including 10% off sitewide and 25% off top tours
- July: Free personalisation on luggage + bundle and save up to $240
- Simplify Living: Up to 60% off travel luggage and accessories, including compression packing cubes, anti-theft cross-body bags, and universal travel adapters
Trending Black Friday 2025 products predicted to sell out in New Zealand
For Black Friday 2024, spending increased across categories like clothing, home furnishings and technology, according to a December 2024 report from ANZ. Similarly, Afterpay data highlighted that apparel and accessories were the most popular categories for spend, followed by home and garden and electronics.
As Black Friday 2025 approaches, product trends highlight a winning range of items across beauty, fashion, homewares, and tech. Alongside Christmas gifts and holiday decorations, here’s what New Zealand shoppers are predicted to purchase:
1. Trending Black Friday 2025 wellbeing and beauty tech products
As an emphasis on ‘self-care’ rises, and advancements in technology continue to influence personal wellbeing and grooming categories.
Alongside LED face masks and the versatile Dyson Airwrap, toothbrushes that utilise light and sonic therapy are gaining popularity for their ability to promote healthier gums and whiter teeth.
For AI-powered, personalised health monitoring and insights, fitness enthusiasts are increasingly turning to sleek, wearable trackers like the Whoop band or fitness rings like the Oura.
Also increasing in popularity are walking pads, which offer ease of use to encourage movement while working, taking calls or watching TV.
2. Trending Black Friday 2025 skincare and makeup products
Clean, fresh beauty looks with a ‘skincare-first’ focus continue to trend. As more people seek products that promote beauty from within, collagen-infused skincare is having a moment. Another promising innovation set to take off in 2026 is skincare infused with exosomes for a regenerative approach to anti-aging.
pH-reactive products are also gaining attention for their chameleon-like ability to provide customised, flattering colours. Standouts include the Milk Makeup Cooling Water Jelly Tint in pHreeze and the Clinique Black Honey lipstick.
Korean beauty products continue to gain traction for their affordability and ability to achieve a luminous, ‘glassy’ finish. Western beauty brands are catching on to this trend, including the TikTok viral Byoma.
3. Trending Black Friday 2025 fashion & footwear styles
Comfort continues to influence style trends for 2025. Activewear remains a staple, from the polarising ‘scrunch bum’ shorts and leggings that accentuate a sculpted silhouette to matching sets in buttery-soft materials that allow easy movement while looking polished.
A new hot category to watch is swimmable activewear, ideal for Kiwi beach culture. Nimble’s Sweat to Splash range is a standout for this very reason.
For dressier attire, sheer, sequin, and lace fabrications remain popular. If you’re undecided about the sheer trend, consider wearing shapewear for added coverage.
Sneakers continue to dominate, with the Adidas Sambas and New Balance 9060s maintaining popularity. As we head into 2026, the streamlined Puma Speedcats are a sleek reprieve from the chunky shoe trend. However, if you can’t get enough of the ‘ugly-chic’ shoe trend, try the Salomon XT-6 for a rugged aesthetic.
For dressing up, the wedge thong heel is having a moment. Bonus points if they’re made from rubber for an elevated take on the humble jandal. If, like me, you missed out on the sought-after Zara x Havaianas platform sandal, you’ll find comparable styles at Novo, The Iconic, and Crocs.
4. Trending Black Friday 2025 homewares & tech gadgets
As convenience continues to drive trends in homeware and technology, barista-grade coffee machines are becoming a popular solution for replicating a café experience at home. Bigger and better smart TVs are also transforming how we enjoy entertainment. According to data from Omdia, sales of Smart AI Google TVs are up 19.2% year-on-year.
The Amazon Fire TV Stick is also creating a buzz. The affordable gadget plugs into an older TV’s HDMI port to convert it into a modern smart TV for streaming, music playback, and even Alexa-powered voice control.
And an ‘exploding product’ that’s only going to increase in popularity in 2026? Plaud’s ChatGPT-powered AI voice recorders to take your productivity to the next level.
When are the Black Friday 2025 sales in New Zealand?
Although Black Friday falls on Friday, 29 November 2025, the sales don’t start there. Following global trends, most New Zealand retailers kick off their Black Friday deals in early November, or tease ‘warm-up’ sales before their main Black Friday sale, which typically takes place the week of Monday, 24 November.
Other key shopping events during ‘Black November’ include Singles’ Day and Click Frenzy sales that commence before or on Tuesday, 11 November 2025.
Of course, as part of the wider BCFM shopping period, there’s also Cyber Monday on 2 December 2025, when we expect existing Black Friday sales to continue or new deals to drop as the finale before Boxing Day sales begin around the week of Christmas.
Where do I find the best Black Friday 2025 deals in New Zealand?
Finding the best Black Friday deals is about preparation and strategy. With so many sales competing for your attention, write a list to help you avoid impulse buys. Here are my tips for shopping smart:
- Prioritise popular items: If you’re after a high-demand product (hello, Dyson Airwrap) or you’re after an item in a popular colour or size, check stock levels early and don’t wait too long to buy. Yes, you have good taste, but don’t let others beat you to it.
- Act quick on rare deals: For brands that create products that sell themselves (Apple AirPods, Blunt Umbrellas) and rarely go on sale, loyal shoppers pounce quickly. However, if you’re flexible and not tied to a specific brand, you’ll have more time to shop around.
- Look beyond traditional retailers: Some brands that avoid sales on their own websites or have past-season stock to offload often host sales on third-party platforms like NZSale (which is closing on 23 November 2025), The Outlet (the outcome of Torpedo7’s sale for $1 by the Warehouse Group to Tahua Group), and Onceit.
- Compare prices: Use a price comparison tool to avoid misleading “was $200, now $199” deals.
- Quality is King: My motto? Quality over quantity, always. Kogan-commissioned PureProfile data reveals that for Black Friday 2025, when making big-ticket purchases like a TV, Australian consumers are prioritising price and valuing quality.
- Early access sales: Some brands invite customers to sign up for their email newsletters to shop deals before they become available to the general public.
- Check delivery timeframes and return policies: Ensure that any gifts will arrive in time for Christmas, and review the Ts&Cs for details on returns and exchanges.
Should I do my Christmas shopping during the Black Friday sales?
The 2025 Black Friday sales are the perfect time to do your Christmas shopping for gifts and decorations. According to data from Afterpay, nearly 40% of holiday shoppers made purchases during the Black Friday and Cyber Monday window in 2024. This year, with cost-of-living pressure rising, two-thirds of Kiwis plan to finish their Christmas shopping before December to take advantage of discounts now while avoiding last-minute stress.
When’s the best time to shop on Black Friday 2025?
Noon on Friday, 29 November 2024, was the busiest shopping hour over the Black Friday Cyber Monday sales period, according to Afterpay. Why? Value-conscious shoppers waited till the actual day in the hope of securing the best Black Friday deals.
For 2025, this is an excellent strategy if you’re not set on a particular item that is likely to sell out or if you’re not loyal to a specific brand. However, don’t forget to use a price comparison checker to ensure the deal is genuine.
Should I be practical with my Black Friday purchases?
Depending on your budget, why not both? My advice is to invest in practical, ‘boring buys’ that improve your life. This could include upgrading household appliances that are on their last legs and replacing worn towels and bed sheets, or investing in a cooling mattress to combat the summer heat. However, that’s not to say you can’t treat yourself to something special, like a beauty advent calendar or a new dress for the silly season.
