This is what a beauty editor’s make-up routine costs

Four beauty editors share their make-up routine - and the price tag is eye-watering.

They often get to try all the latest make-up before anyone else in the country, have industry experts at their fingertips and if you’re ever wondering what the “best product for [insert problem]” is, then you can bet they’ll have the answer.

It’s safe to say, beauty editors have a lot of knowledge. We take a look inside the make-up routines of a few of New Zealand’s top beauty eds.

*The below doesn’t account for refills throughout the year and of course, being a beauty editor, this is always changing!

Megan Bedford, Beauty Editor – Fashion Quarterly, Miss FQ & Australian Women’s Weekly

Megan’s beauty mantra:

“For work days I wear a full face of make-up and tend to go with full-coverage products with great staying power. I generally wear bronze tones and warm my face up with blush, I have this routine down to being able to apply in 10 mins but some days I’ll do something playful like a glitter eye or a deep red liquid lip colour. On the weekends I’ll wear a quicker version of this face, usually just some concealer, mascara and a bit of blush.”


  • Coola Daydream Mineral Primer ($65) or Too Faced Hangover Primer ($50).


  • Maybelline Instant Age Rewind Concealer ($23.99).

  • Bobbi Brown Skin Long-Wear Weightless Foundation ($86) applied with Tarte The Buffer Airbrush Finish Foundation brush ($58).


  • Kat Von D Shade + Light Eye Contour Palette ($73) applied with Bobbi Brown Blush Brush ($110).


  • M.A.C Pro Longwear Paint Pot in Groundwork ($48).

  • Tom Ford Private Shadow Vinyl Eyeshadow in Warm Leatherette ($58).

  • Maybelline the Burgundy Bar Palette ($32.99).

  • M.A.C Eye Shader Shadow Brush ($72).

  • M.A.C Tapered Blending Brush ($80).

  • CliniqueFIT Workout 24-Hour Mascara ($46).


  • Hourglass Arch Brow Volumising Fibre Gel ($44).

  • Billion Dollar Brows Brows on Point Micro Pencil ($25).


  • Lanolips Tinted Balm SPF30 in Perfect Nude ($17.50).

TOTAL: from $839.50

Amy Houlihan, Beauty Editor – Woman’s Day

Amy’s beauty mantra:

“I’d say I wear more make-up on a daily basis than most women on their wedding day. Don’t know if this is amazing or tragic.”


“I rotate three at the moment!”

  • Dermalogica Age Smart Skin Perfect Primer SPF30 ($98), Elizabeth Arden Flawless Start Instant Perfecting Makeup Primer ($61) or Smashbox Photo Finish Foundation Primer Radiance ($78).


“Wow, also rotating three of these… perk of the job!”

  • Estee Lauder Double Wear Foundation ($69), Bobbi Brown Skin Long-Wear Weightless Foundation ($86) or MAC Studio Fix Fluid SPF15 ($60), applied with Bobbi Brown Full Coverage Face Brush, ($80).

  • Maybelline New York Instant Age Rewind Concealer ($23.99).

  • Estee Lauder Perfectionist Set + Highlight Powder Duo ($88) applied with Nude by Nature Mineral Brush ($22.95).


  • Benefit Hoola Bronzer ($54) applied with Nude by Nature Contour Brush ($29.95).

Smashbox LA Lights Blendable Lip and Cheek Colour ($56) blended with Nude by Nature Angled Blush Brush (29.95).

  • Nude by Nature Touch of Glow Highlight Stick ($29.95).

  • theBalm Mary Lou-Manizer ($49.99) applied with Wet n Wild Proline Tapered Highlighting Brush ($13.99).


  • Benefit BADgal Bang! Mascara ($45) or L’Oréal Paris Paradise Extatic Mascara ($25.99).

  • theBalm Voyage Palette ($69.99) or M.A.C Limited Edition Luck and Fortune Eye Shadow Palette ($80), applied with Nude by Nature Base Shadow Brush ($22.95) and Smashbox Crease Eye Brush ($56).


  • The BrowGal Skinny Eyebrow Pencil ($44.95).


“I like something understated for my lips.”

  • Burt’s Bees Lip Crayon ($18) in Sedona Sands and always Elizabeth Arden Eight Hour Cream Nourishing Lip Balm SPF 20 ($43).

TOTAL: from $932.71

Tracy Davis, Beauty Editor – New Zealand Woman’s Weekly

Tracy’s beauty mantra:

“On the days I’m in the office I’m literally putting my face on at 5.45am so my make-up needs to be long-lasting because apart from touching up my lippy, I don’t tend to have time to look at it again. I definitely like to put a decent amount of eye make-up on, albeit neutral shades but I’m much more adventurous with my lipstick – swapping between creamy nudes to pretty pinks or a classic red. On the weekend I’m more likely to just wear tinted moisturiser, a bit of bronzer and lip balm – but my lashes would never be without mascara!”


“I tend to load my skin with serums underneath my foundation instead of primer but I do like to pat Benefit The POREfessional ($58) on top of my finished make-up here and there to blur imperfections!”


“I always like to test out new foundations and often change it up!”

  • Estee Lauder Double Wear Nude Water Fresh Makeup SPF25 ($69) or Skin Long-Wear Weightless Foundation ($86) – “I’m alternating between these and loving both. I’m a bit of a fingers girl when it comes to application but I do give it a once over with the Glam by Manicare Buffing Foundation Brush (29.99).”

  • Maybelline Instant Age Rewind Concealer ($23.99) under my eyes.

  • A light dusting just where I need it of M.A.C. Pro Longwear Pressed Powder ($52) using the sponge provided.


  • A quick brush over with Mecca Max Sunlit Skin Bronzer ($24).

  • Hourglass Ambient Strobe Lighting Blush in Euphoric Fusion ($59) on my cheeks.


  • My go-to palette for a really neutral look is the Naked 2 Urban Decay Ultimate Basics Eyeshadow Palette ($99).

  • Bobbi Brown Smokey Eye Kajal Liner in Black Coffee on my lash line ($60).

  • Elizabeth Arden Grand Entrance Mascara ($60).


  • Benefit Gimme Brow ($45) followed by a few strokes of The BrowGal Skinny Eyebrow Pencil ($44.95).


  • Karen Murrell Natural Lipstick in Pink Starlet ($30).

TOTAL: from $671.93

Erin Berryman, Beauty Editor – Good Health &

Erin’s beauty mantra:

“I’m not a morning person, so on weekdays I’ve perfected my make-up to a fine art. It never really exceeds 10 minutes and I generally do the same thing every day except for my lip colour. On the weekends, I make way more of an effort as I’m generally out and about with friends. I love eye shadow and highlighter – the more sparkle the better!”


Yves Saint Laurent Touche eclat Blur Primer ($93) or Smashbox Photo Finish Foundation Primer ($76), applied with M.A.C Short Duo Fibre Brush ($94).


“It depends what I’m doing but during the week I prefer to wear something lighter like a BB cream.”

  • Garnier Miracle Skin Perfector BB Cream Oil-Free ($19).

“If I have a long day and need something that goes the distance I use a foundation with dewy coverage.”

  • L’Oreal Paris Age Perfect Foundation (42.99) mixed with the Lancome Custom Glow Drops in Rose Glow ($55), applied with Nude by Nature Liquid Foundation Brush ($24.95).

  • Using the enclosed sponge, I then apply the Elizabeth Arden Flawless Finish Everyday Perfection Bouncy Makeup ($79), just where I need extra coverage.

“My biggest beauty editor learning has to be the importance of blending! Buffing in foundation really makes it look like a second skin.”

  • Simply Essential Pro Series Large Oval Brush ($26.99) to blend.

  • Nars Radiant Creamy Concealer ($47), applied with fingers.


  • NARS Laguna Bronzing Powder ($63) applied with the Benefit Hoola Brush ($42).

  • Too Faced Sweethearts Perfect Flush Blush ($47) applied with Wet n Wild Proline Blush Brush ($19.99).

“I’m addicted to illuminator/highlighter – my favourites are the Becca Shimmering Skin Perfector in Opal ($72) and Too Faced Love Light Prismatic Highlighter ($47).”


  • Urban Decay Original Eyeshadow Primer Potion ($39).

  • Revlon ColorStay Crème Eye Shadow in Crème Brulee ($18), applied with Natio Double-Ended Eyeshadow Brush ($17).

“I generally wear a bronze, sparkly eyeshadow on the crease, which I also carry through along my lower lash line.”

  • Stila Magnificent Metals Glitter & Glow Liquid Eye Shadow in Bronzed Bell ($38).

“I find black eyeliner to harsh so never wear this during the day. I always opt for a chocolate or smoky taupe.”

  • L’Oreal Paris Infallible Gel Paint Crayon Liner in Taupe of the World ($24.99).

  • Smashbox Photo Finish Lash Primer ($39).

  • Benefit BADgal Bang! Mascara ($45).


  • Benefit Goof Proof Brow Pencil ($44).

  • Benefit 24-HR Brow Setter ($44).


“Changes so much but my go-to for everyday wear is the Too Faced Melted Liquified Long Wear Matte Lipstick ($33).”


“To set, I spritz with Alpha H Daily Essential Vitamin Mist ($49.95).”

TOTAL: from $1073.91

Tamsin Marshall, Beauty Editor – Simply You & NEXT

Tamsin’s beauty mantra:

“I don’t have a lot of time in the mornings once I’ve got the little one ready for school so a five minute face is my go-to.”


“I like to use an illuminating balm –especially by the end of the week when I’m feeling more tired.”

  • Bobbi Brown Extra Illuminating Moisture Balm ($120) or Dermalogica HydraBlur ($94) to smooth out the pores.


“I’m using two different foundations at the moment – loving them both.”

  • Bobbi Brown Skin Long-Wear Weightless Foundation ($86) and Clinique Superbalanced Silk Makeup SPF 15 ($65) applied with fingers.

  • Yves Saint Laurent Touche Eclat ($69) under the eyes.

“I’ve been needing to finish with powder while it’s been so humid – Benefit Benefit The POREfessional ($58) is fantastic!”


“On cheeks, I either go quite light with M.A.C Mineralize Blush in Warm Soul ($54) or bold and pink with M.A.C Powder Blush in Love Token ($48).”

  • Benefit Watt’s Up! ($57) to highlight.


“On the eyes I prefer neutral shades.”

  • M.A.C Pro Longwear Paint Pot in Bare Study ($48) on the lid up to the crease, applied with M.A.C Eye Shader Shadow Brush ($72).

  • MAC Eye Kohl in Coffee ($36) along the upper and lower lash line, blended with M.A.C Precise Liner Brush ($46).

“I then smudge it out with a neutral shade of shadow like Urban Decay Naked Eyeshadow Palette ($91).”

  • Maybelline Colossal Big Shot Mascara ($21.59).


“I can never go without doing my brows; in fact they are the first thing I fill in after applying foundation.”

  • The BrowGal Skinny Eyebrow Pencil ($44.95) and then I set with M.A.C Brow Set ($36)


“I have a variety of favourite lipsticks on the go – some days I’ll wear a neutral gloss like Bare Minerals Gen Nude Matte Liquid Lip Colour in Can’t Even ($28) or other days I’ll go for a bright pink or coral lippie.”

Total: from $932.54

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