When the end of the financial year (EOFY) rolls around, it’s not just about tax receipts and spreadsheets. It also brings unmissable deals on beauty and fashion, allowing you to shop smarter, not harder.
To simplify your shopping, we’ve compiled the best EOFY sales of 2025. Whether you’re after a discounted hair tool, cult-favourite beauty finds, or winter wardrobe staples, our guide has you covered.
Not sure where to begin? Bookmark this page and check back regularly for updates. And if you’re on the hunt for the hottest deals on homewares, furniture, electronics, or travel, browse Your Home and Garden’s EOFY sale guide here.
2025’s best EOFY sales
- Skincare, makeup & supplements (shop here)
- Hair & grooming tools (shop here)
- Sex toys (shop here)
- Clothing (shop here)
- Activewear & footwear (shop here)
- Jewellery & accessories (shop here)
The best EOFY sales NZ
Beauty & wellbeing deals
MCoBeauty Glow Face & Body Oil Stick
Huda Beauty Love Fest Eyeshadow Palette
Dyson Airwrap Complete Long
LifeSeasons Biotin Quick Melts
1. Skincare, makeup & supplements
- Hey Bud: Up to 30 per cent off skincare. Read about Hey Bud’s hemp-powered hydrating serum here
- iHerb: Up to 75 per cent off skincare and supplements
- Smilie: Save $198 on a teeth whitening super bundle. Browse our favourite teeth whitening products here
- Adore Beauty: 20 per cent off selected beauty and skincare brands until 17 June
- MCoBeauty: Various discounts on beauty. Shop our editor’s McoBeauty sale picks here
- Go-To: Spend $85 and receive a free cleaning mousse, gel or oil until 19 June or while stocks last
- Sephora: Up to 50 per cent off makeup and skincare
- The Iconic: Up to 30 per cent off selected makeup and skincare brands
- Strawberrynet: Various discounts on beauty
- MAC Cosmetics: Up to 40 per cent off makeup
- Clinique: 20 per cent off selected skincare and makeup
- Estée Lauder: 20 per cent off skincare, makeup, fragrance and gift sets
- Life Pharmacy: Spend $12 or more on Lancôme and receive a free gift until 15 June + various discounts on selected beauty, skincare and fragrance
- Cult Beauty: Up to 40 per cent off beauty
- HealthPost: 15 per cent off supplements with the code HEALTH
- Chemist Warehouse: Various discounts on supplements, beauty, fragrances & more
- Laser Clinics: Up to 50 per cent off laser hair removal and selected skin treatments
2. Hair & grooming tools
- Shark: Various discounts on hair tools, including the FlexStyle and SmoothStyle. Read our beauty editor’s review of the Shark FlexStyle here.
- ghd: Up to 30 per cent off hair tools and 20 per cent off styling products and hair brushes
- Mermade Hair: Up to 60 per cent off hair tools
- Phillips: Various discounts on hair tools, grooming tools and electric toothbrushes
- Dyson: Various discounts on hair tools
- Shaver Shop: Up to 70 per cent off on hair and grooming tools, including up to 30 per cent off ghd hair tools
3. Sex toys
- Lovehoney: Up to 70 per cent off sex toys and lingerie
- Wild Secrets: Various discounts on sex toys and lingerie
Fashion deals
Adidas Samba OG
Oroton Etta Large Day Bay
Belle & Bloom Kensington Coat
Samsonite Lite-Shock Sport Spinner
4. Clothing
- The Iconic: Up to 60 per cent off
- Cotton On: Up to 50 per cent off
- Meshki: Various discounts as marked
- City Chic: Various discounts as marked
- Beginning Boutique: Various discounts as marked
- Calvin Klein: Up to 50 per cent off
- Blue Bungalow: Various discounts as marked
- Rusty: Up to 40 per cent off selected styles
- Rollas: Up to 50 per cent off denim
- Bonds: 40 per cent off selected styles
- Nzsale: Various discounts as marked
- Shine On: Selected dresses $50
- Tommy Hilfiger: Up to 50 per cent off
- Superdry: Up to 60 per cent off
- Princess Polly: Various discounts as marked
- Taking Shape: 40 per cent off selected plus size womenswear
- City Beach: Up to 70 per cent off
- Ally: 40 per cent off dresses
5. Activewear & footwear
- Stylerunner: Up to 50 per cent off
- Lululemon: Various discounts as marked
- Lorna Jane: Up to 40 per cent off
- New Balance: A further 30 per cent off clearance styles
- Adidas: Various discounts as marked
- JD Sports: Up to 50 per cent off
- Number One Shoes + Hannahs: Selected footwear $39.99 & $59.99
- Platypus: Up to 50 per cent off
- Hype DC: Up to 50 per cent off
- Skechers: Various discounts as marked
- Merchant 1948: Buy any item and receive 40% off the second
- Rollie: Sign up to the email list to shop the archive sale
6. Jewellery & accessories
- Samsonite: Up to 40 per cent off suitcases and 30 per cent off bags and backpacks
- Casetify: Up to 20 per cent off with the code EOFY25 from 19 June to 2 July
- Oroton: Up to 40 per cent off
- Swarovski: Up to 40 per cent off
- Blue Nile: Up to 30 per cent off selected jewellery and engagement rings
What are EOFY sales?
The mid-year sales mark the end of the financial year on Sunday, 30 June, as New Zealand retailers clear out stock and slash prices to make room for new collections. For shoppers, this means unbeatable prices across a range of categories—including some of the year’s best discounts on style and beauty.
When do the EOFY sales start and end?
EOFY sales generally kick off in early June and peak as the financial year wraps up on 30 June 2025. However, many brands start their mid-year sales as early as late May and extend their deals into early July. Our advice? Look out for sale announcements from your favourite brands, and shop early to secure trending items before they sell out.
Are the EOFY sales worth it?
Yes, 100%! The mid-year sales are a golden opportunity to invest in premium pieces with serious discounts. Think beloved skincare brands, premium makeup, and designer wardrobe staples at prices that rival Black Friday.
Whether you’re replacing old favourites, indulging in luxury labels, or experimenting with TikTok-trending beauty products, these mid-year discounts make it easy to save while treating yourself to high-quality finds.
Related articles:
- Where to score Dyson’s cult Airwrap hair tool for a fraction of the price
- The fast beauty fixes that easily fit in your handbag
- Stylish and comfortable plus size activewear brands to shop now
