Fashion News

44 kg model told she was ‘too fat’ for fashion show

The young model says she was dropped from a catwalk casting after she refused to starve herself.
Ulrikke Hoyer was dropped from a Louis Vuitton show for being too big.

Model Ulrikke Hoyer has spoken out against fashion’s dark side after revealing a casting agent cancelled a show because she was “too big”.

20-year-old took to social media following when she found out Louis Vuitton had dropped her from a fashion show when she refused to starve for 24 hours.

According Hoyer, the caster, Alexia Cheval from the Ashley Brokaw agency, told her that were problems during the fitting and urged her to only “drink water for 24 hours”.

Despite having a 30 centimetre waist, the model was told she had “a very bloated stomach” as well as a “bloated face.”

Hoyer claims Cheval urged her to starve herself, saying: “Ulrikke needs to drink only water for the next 24 hours.”

“I was shocked when I heard it,” Hoyer wrote on an Instagram post that has now been seen more than 67,000 times.

“I woke up at 2am and was extremely hungry. The breakfast started at 6:30am – I had the absolute minimum.”

Hoyer says that when the caster arrived at 8am she saw the empty breakfast plate being removed from the table.

Later that night her agent called to tell her Louis Vuitton had cancelled their booking with her and that she was being sent back home.

“Not only did I have a belly, my face was puffy now also my back was a problem,” she says.

“I am glad I’m 20 years old with an elite sports background and not a 15 year old girl, who is new to this and unsure about herself, because I have no doubt that I would then have ended up very sick and scarred long into my adult life.”

Casting director for the luxury fashion house Ashley Brokaw told Business of Fashion that her assistant did not tell Hoyer not to eat, but that all the models were told to drink water instead of caffeinated drinks or alcohol to avoid jet lag and dehydration.

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