Beauty trends come and go, something nobody knows better than a beauty editor. With a nonstop flow of products across her desk (don’t worry, she shares), our beauty editor Anna Lee has tried just about every lotion and potion you’re seeing crop up on your TikTok FYP. For our benefit, she tirelessly slogs through them to sort the Holy Grails from the snake oils. Here are her top recommendations.
Are you looking for a new product or two to update your beauty routine? From innovative skincare breakthroughs to dazzling makeup must-haves, these new products promise to elevate your self-care rituals to luxurious heights.
I’m diving into the latest standout beauty releases that are already making waves in 2025, so you can stay ahead of the curve.
The latest and greatest beauty releases
SIMPLIFIED STYLING
Type Bea Ultimate Styling Serum
$55 from Sephora
TypeBea – the best-selling haircare brand co-founded by singer Rita Ora – has launched a simplified styling line designed for busy lifestyles. The non-tacky all-in-one Ultimate Styling Serum protects hair from humidity-induced frizz, frazzled ends and heat damage.
NO ORDINARY SKINCARE
The Ordinary Multi-Active Delivery Essence
$24.20 at The Ordinary
The Ordinary has launched its first-ever essence! Designed to enhance skincare penetration, Multi-Active Delivery Essence hydrates and primes skin, boosting the performance of the rest of your beauty routine. Just apply after cleansing and before the rest of your products to supercharge their effects.
ROOT REPORT
Chronos Max Hair Straightener
$520 at GHD
GHD’s new hair tool is specifically designed for long, thick or curly hair. With all the bells and whistles of a top-tier styler (think leading motion responsive technology), the Chronos Max Hair Straightener stars extra-wide plates for one stroke styling from root to tip, for smooth styles in a snap.
BRIGHTEN UP
Elizabeth Arden Visible Brightening Clearly Radiant Bounce Cream
$140 at Elizabeth Arden
Elizabeth Arden Visible Brightening Clearly Radiant Bounce Cream, $140, is formulated to brighten, smooth, firm and plump, plus it delivers 24-hour hydration. A powerful blend of key brightening ingredients, the clever cream also stars unique PigmentFix technology to target and reduce multiple types of dark spots and discolouration.
LAY THE FOUNDATION
Clinique Even Better Clinical Vitamin Makeup SPF25
From $84 at Clinique
If you’re all about a lightweight foundation, this one’s a must-try! Clinique Even Better Clinical Vitamin Makeup SPF25 does more than just perfect your skin – it brightens, hydrates and smooths while working to protect against blue light, infrared and pollution. The weightless, vitamin-powered formula melts seamlessly into skin for a flawless finish that resists streaking, caking and settling. Plus, it’s waterproof, sweat-proof and humidity-resistant.
