What you need to know about serums

We explain the benefits of adding another step to your skincare routine

We've all got our usual cleansing and moisturising skincare routines, and while that regime is important for the overall health of our skin, what happens when those everyday products are not addressing your specific beauty concerns?
We're all unique and the way our skin ages or presents can vary between us, so there is no one-size fits all approach. Introducing a targeted serum to your daily routine can be a great way to treat those areas that trouble you when you look in the mirror. Kiwi beauty brand Essano has developed a comprehensive range of naturally formulated, concentrated serums to aid some of the most common skin issues, providing you with a beauty regime that is easy and effective. All of the products are cruelty-free and made in New Zealand, so you can be assured you're not putting any nasties onto your skin. Let's take a closer look...
For pigmentation issues
Try Essano Advanced Brightening Vitamin C Concentrated Serum, $29.99. This formulation uses high doses of vitamin C to help lighten dark spots and reveal your best complexion.
For dryness
Deliver much-needed hydration and plump your skin to restore its own natural moisture with Essano Intense Hydration Hyaluronic Acid Concentrated Serum, $29.99. This multi-depth serum will soothe dryness with 1.5% hyaluronic acid, which helps skin hold onto moisture.
For fine lines
Essano Wrinkle Rescue Retinol Alternative Concentrated Serum, $29.99, features superstar ingredient Bakuchiol, which is a natural, plant-based product that treats fine lines and wrinkles, leaving you with younger and smoother-looking skin.
For problem skin
Calm breakouts and ease redness with Essano Skin Tone Perfector Niacinamide Concentrated Serum, $29.99. The active targeted ingredients of niacinamide and acetyl glucosamine help improve skin texture and brighten the complexion.
For the eye area
Dark circles and bags under the eyes are common complaints. Essano Eye Perfect Peptides Concentrated Serum, $29.99, uses super-charged peptides, vital for skin health, to treat the problem areas, leaving eyes bright and youthful. It also helps to reduce the signs of ageing.
For sensitive skin
Especially for those who are prone to irritation, Essano Sensitive Support Ceramides Concentrated Serum, $29.99, helps improve the texture and appearance of skin, while also cooling and soothing dry areas with its special formulation.
Skin serum tip: Serums are highly concentrated and only require a few drops to be effective. Apply a serum to your face after cleansing and before moisturising.
You can learn more about the benefits and formulations at