Meet Helen Ruth Elam Van Winkle. Better known as Baddiewinkle, the 88-year-old has caputured the attention of the Internet with her outrageous style and eccentric lifestyle.
The fabulous retiree became an online sensation at the age of 85, coining the social media tagline: "Stealing your man since 1928" - which has become a popular saying among teens.
While she has battled through heartbreak - her husband Earl George Van Winkle was killed in a car accident on their 35th wedding anniversary in 1983 - Helen is all about the positive.
With more than 2 million Instagram followers alone, the grandmother of eight (and great-grandmother of three) from Kentucky is a modern day muse for the likes of Rihanna and Miley Cyrus.
Click through to see some of her most popular outfits.
](https://d3lp4xedbqa8a5.cloudfront.net/s3/digital-cougar-assets/nzww/2016/08/15/1471222221158_GM10.jpg?width=690&height=&mode=crop&scale=both&anchor=topcenter&quality=70)
](https://d3lp4xedbqa8a5.cloudfront.net/s3/digital-cougar-assets/nzww/2016/08/15/1471222232144_GM7.jpg?width=690&height=&mode=crop&scale=both&anchor=topcenter&quality=70)
](https://d3lp4xedbqa8a5.cloudfront.net/s3/digital-cougar-assets/nzww/2016/08/15/1471222232099_GM1.jpg?width=690&height=&mode=crop&scale=both&anchor=topcenter&quality=70)
](https://d3lp4xedbqa8a5.cloudfront.net/s3/digital-cougar-assets/nzww/2016/08/15/1471222232163_GM9.jpg?width=690&height=&mode=crop&scale=both&anchor=topcenter&quality=70)
](https://d3lp4xedbqa8a5.cloudfront.net/s3/digital-cougar-assets/nzww/2016/08/15/1471222232126_GM5.jpg?width=690&height=&mode=crop&scale=both&anchor=topcenter&quality=70)
](https://d3lp4xedbqa8a5.cloudfront.net/s3/digital-cougar-assets/nzww/2016/08/15/1471222232158_GM8.jpg?width=690&height=&mode=crop&scale=both&anchor=topcenter&quality=70)
](https://d3lp4xedbqa8a5.cloudfront.net/s3/digital-cougar-assets/nzww/2016/08/15/1471222232119_GM4.jpg?width=690&height=&mode=crop&scale=both&anchor=topcenter&quality=70)
](https://d3lp4xedbqa8a5.cloudfront.net/s3/digital-cougar-assets/nzww/2016/08/15/1471222232112_GM3.jpg?width=690&height=&mode=crop&scale=both&anchor=topcenter&quality=70)
](https://d3lp4xedbqa8a5.cloudfront.net/s3/digital-cougar-assets/nzww/2016/08/15/1471222232139_GM6.jpg?width=690&height=&mode=crop&scale=both&anchor=topcenter&quality=70)
](https://d3lp4xedbqa8a5.cloudfront.net/s3/digital-cougar-assets/nzww/2016/08/15/1471222232107_GM2.jpg?width=690&height=&mode=crop&scale=both&anchor=topcenter&quality=70)
