Instagram is awash with mummy bloggers. It seems as if every woman with a child and a wifi connection is on board. You can't step out your front door without tripping over five of them.
The amount of stay at home mums is much higher than the amount of stay at home dads - the December 2017 Household Labour Force Survey shows that 19.3 percent of non-working women list child care as their main activity while only 3 percent of men did. However, those figures are shifting. The 2013 census showed that New Zealand had 36,000 stay at home dads - 5,000 more than in 2001.
And of course, with the rise of the stay at home dad, comes the rise of the dad blogger. Rarer than the mummy blogger, you can go a fair bit down the road before tripping over one of these.
The most obvious Kiwi example, with a prime spot next to his Prime Minister-partner, Jacinda Ardern, at the UN, is Clarke Gayford. The self proclaimed 'first fisherman's' Twitter feed has retained its focus on New Zealand's environmental issues, and fishing related news but has started to include what is essentially a dad blog.
Clarke's cute updates on him and Neve's life as first-family/UN support team also seem to be his best performing content and regularly get thousands of likes - proof that Clarke's dad blogging is getting noticed.
Though correlation is not causation, and the rise of the stay at home dad with the rising visibility of the dad blogger doesn't mean that dad blogging is causing more dads to stay home, the growing visibility is a positive shift of awareness and attitude. The dad blogger normalises stay at home dads - thanks, Clarke.
- RoyalsDuchess Catherine reveals one of Prince Louis’ surprising first words
Now To LoveToday 12:10pm
- RoyalsPrincess Beatrice’s sweet text to Ellie Goulding about their friendship was revealed on TV
Now To LoveToday 10:40am
- FamilyParaplegic dad's joy: The newborn son we never thought we'd have
Woman's DayToday 9:45am
- CareerHow footwear designer Kathryn Wilson uses her Samsung Galaxy Note10+ for work and play
Now To LoveToday 9:42am
- CompetitionsWin a gum health prize pack with Oral B and NZ Woman’s Weekly!
New Zealand Woman's WeeklyToday 9:00am
- RelationshipsJay-Jay Feeney's hot new romance: 'Meet my toyboy lover'
Woman's DayToday 8:10am
- MindWhy procrastination can be more harmful than we think - and what we can do about it
Good Health ChoicesYesterday 12:00pm
- RelationshipsWho was Lezlie Manukian? The Californian girl who swindled a Kiwi family out of their life savings
The Australian Women's WeeklyYesterday 10:00am
- FamilyChristmas with the stars: How Laura McGoldrick will be spending the holidays
Woman's DayYesterday 7:55am
- PetsCaring for elderly pets (the trick is to think of them as furry grandparents)
Now To LoveDec 13, 2019
- SkincareThe surprising benefits of caffeine for your skin and body
Now To LoveDec 13, 2019
- BodyPerimenopause: the 'change before the change' explained
The Australian Women's WeeklyDec 13, 2019