Research shows girls want to be superheroes too

A new survey has found young girls aspire to be superheroes
Superhero Barbie

The world of superheroes tends to be dominated by male characters, from Batman to Captain America – but recent research shows girls aspire to be superheroes too!

A global survey commissioned by Barbie found that eight in 10 girls agreed with the statement “I wish I could be a superhero”.

What’s more, in every country surveyed, nearly nine out of 10 girls in the 3-10 age range said they wished “there were more superheroes for girls”.

Now, for the first time in the brand’s 56-year history, Barbie is getting her own super-powered makeover in the new animated film Barbie in Princess Power – complete with mask and cape.

“The world of superheroes has largely been tailored to boys where ‘the good guys beat the bad guys,” said Lori Pantel, Vice President, Global Brand Marketing for Barbie.

“But we know that girls, too, enjoy empowered heroes but seek an outcome where the perceived bad characters transform to good and friendship is the lasting result. We thought it was time they were inspired by a new superhero that is playful, has extraordinary abilities and uses her powers of forgiveness and friendship to defeat her foe – in a way that only Barbie can.”

Along with Barbie in Princess Power, girls can live out their superhero dreams at, where they can make their own digital comic books, share their ‘super stories’ and watch weekly animated episodes featuring Barbie and her friends performing super acts.

What do you think about Barbie’s heroic new look?

Get Woman’s Day home delivered!  

Subscribe and save up to 29% on a magazine subscription.

Related stories