While Black Friday officially starts on 24 November 2023, sales are already in full swing, with bargains galore across clothes, makeup, homewares and appliances. Here’s everything you need to know about New Zealand’s best Black Friday deals, including the items we’re adding to cart right now.
What we’re buying at the Black Friday sales
This year, we’re stocking up on Christmas presents from The Iconic and Typo, upgrading our mattresses and bedframes at Ecosa and treating ourselves to new outfits from ASOS. We’ve also discovered what’s possibly the best deal ever on an air fryer at Spotlight (check it out here).
So you too can make the most of these incredible Black Friday deals, here are the best sales to shop now. We’re updating this article as more Black Friday sales are announced, so keep checking for more specials!
The best Black Friday New Zealand sales for 2023
The best Black Friday fashion and activewear sales
Puma: Save up to 70% on selected men’s, women’s and kids’ apparel and shoes.
Superdry: Shop 30% off sitewide and 60% off sale items. Includes men’s and women’s apparel.
Cotton On: Grab 30% off clothing, accessories and gifts. Take an extra 20% off sale items with the code EXTRA20 at checkout.
The Iconic: Receive 30-40% off selected clothing, accessories and homewares, including outfits for the festive season. Discount applied at checkout.
ASOS: Shop up to 70% off selected men’s and women’s clothing and accessories.
Lorna Jane: Make the most of flash sales, including $70 and under sports bras and other limited-time deals.
Cue: Shop 30% off womenswear online.
Specsavers: Receive 50% off lenses when purchasing two pairs from the $169 range or above for all prescriptions and online for +/-6. Includes single vision lenses; other lens types are available at an extra cost.
Net-A-Porter: Receive 30% off selected apparel, fashion accessories, handbags, and more.
Anthropologie: Take an extra 40% off women’s sale clothing.
Ally Fashion: Shop 30% off women’s clothing and accessories.
City Beach: Buy one full-priced item, and get 50% off the second with the code BLACKFRIDAY. There’s also up to 70% off selected men’s and women’s apparel.
Glassons: Take 20% off all clothing sitewide.
Wittner: Take a further 30% off sale and outlet shoes with the code FURTHER30 at checkout.
Platypus: Take up to 50% off selected men’s, women’s and kids’ footwear, including Nike, Puma, Crocs, Birkenstock, Vans and Reebok.
NZSale: Receive up to 75% off a selection of fashion, beauty, accessories and footwear, including designer labels.
New Balance: Get up to 50% off selected men’s, women’s and kids’ footwear.
The best Black Friday makeup, skincare and wellness sales
Bondi Blades: Grab a whopping 50% off derma razors and aloe vera shaving gel — kiss peach fuzz goodbye!
Smilie: Receive 50% off teeth whitening kits, whitening strips, whitening pens and electric toothbrushes.
Adore Beauty: Shop up to 40% off selected makeup, skincare and hair tools. Plus, receive a 3-piece goodie bag on sitewide orders $199 and over with the code CYBERNZ.
Sephora: Get up to 15% off selected beauty products with no minimum spend, or spend $120 and get 20% off.
Estée Lauder: Get 20% off skincare, makeup and fragrance, and spend $149 to receive a free five-piece gift set.
Manuka Doctor: Up to 60% off Manuka Honey jars, skincare, supplements, gift boxes and more.
Amazon: Incredible deals across selected brands, including up to 38% off Mermade Hair styling products.
The Iconic: Receive 30-40% off selected makeup, skincare, hair products and fragrance. Discount applied at checkout.
Life Pharmacy: Shop 15-20% off an extensive variety of products spanning beauty, supplements, Fitbit devices and more. Highlights include 40% off Maybelline and Revlon, and 25% off Bondi Sands.
Glasshouse Fragrances: Spend $125 and receive a complimentary 380g Over The Rainbow candle with the code BFCM at checkout. Spend $50 and receive a complimentary 5ml Eau de Parfum sample.
Dyson: Save big on the iconic Dyson Airwrap multi-styler and Supersonic hair dryer, with discounts and bonus gifts available for selected models.
ghd: Receive up to 25% off a selection of hair styling tools, plus an exclusive free gift with every purchase.
Lovehoney: Get up to 70% off sex toys, lingerie and more.
Wild Secrets: Save up to 75% off sex toy, lingerie and more.
The best Black Friday homewares, furniture and appliance sales
Shop Your Home and Garden: Get 20% off homewares and furniture sitewide, including art prints, candles and gifts with the code CHRISTMAS20 at checkout.
Ecosa: Spend and save: Receive up to 35% off mattresses, beds, sofa beds, bedding and more.
Hommey: Get 25% off linen, towelling, cushions, robes, slippers and more. Discount applied at checkout.
Springfree: Save up to $1,000 on selected trampolines.
Jory Henley: Save up to 50% off discounted furniture and homewares, and get free delivery to Auckland Metro for orders over $1500.
Godfreys: Get discounts on selected vacuum cleaners, carpet shampooers and steam mops.
Trade Tested: Free shipping on selected home improvement products, including from popular brands Bosch, Makita and Gardena.
Folders: Save big on products like washing machines, small appliances, coffee machines, floor cleaners, kitchen gadgets, electronic devices, computer monitors and more.
Typo: Receive 30% off stationery, homewares and gifts. Sign up as a member for early access to the Black Friday sale.
Amazon: Shop incredible Black Friday savings, including discounts on home appliances and tech devices from household brands like Kindle, Ecovacs, Logitech, Philips, Oral-B, Bosch and more.
The Iconic: Receive 30-40% off homewares, including outdoor living essentials, bedding, manchester, decor, outdoor living essentials and gifts.
Sheet Society: Get 20-60% off bedding, blankets, cushions and sleepwear.
Anthropologie: Take an extra 40% off homeware sale items.
Emma Sleep: Receive up to 25% off mattresses, mattress toppers, pillows and more.
Kikki.K: Get 25% off 2024 diaries, calendars and planners.
Dyson: Save up to $600 off selected vacuums, purifiers and fans.
Sheridan Factory Outlet: Shop 60% off selected bedding and towels.
Celebration Box: Shop a selection of gift boxes and be in to win an iPhone 15 Plus.
Spotlight: Become a Spotlight VIP and save on a selection of Christmas decorations, homewares, bedding, cushions, sewing machines and fabrics.
Bose: Save over 50% on headphones, speakers and more.
Samsung: Participate in the live Black Friday sale event at 7.30pm on 23 November, and be in to win a Samsung Bespoke Refrigerator with customisable Resene panels.
BestDeals: Grab serious discounts on Christmas decorations, toys and gifts.
The Warehouse: Shop a variety of deals, including buy one get one half price on toys and christmas decorations, 40% off kidswear, 30% off Christmas trees and lights, 30% off pools, and 40% off MCo Beauty cosmetics.
Noel Leeming: Shop a variety of deals, including 25% off smart home products, 50% off Sunbeam products, 50% off Remington haircare products, 20% off the Fujifilm Instax range, and up to 30% off all TVs and home audio.
When do Black Friday NZ sales start and end?
Black Friday occurs on Friday 24 November 2023, but sales typically start sooner and end later, turning the shopping event into a multi-day bonanza.
There’s also Cyber Monday on 27 November 2023, where you can expect Black Friday sales to continue with some bonus deals thrown in for good measure.
How can I shop Black Friday deals from websites that don’t ship to New Zealand?
To shop an extensive range of products from online stores that don’t ship to New Zealand (like Target, Walmart, Ulta Beauty and Space NK), we recommend signing up for a freight forwarding service like Reship.
