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Your definitive guide to New Zealand’s best Black Friday sales

If adding to cart was a sport, we'd be gold medallists.

While Black Friday officially starts on 29 November 2024, sales are already in full swing, with bargains galore across clothes, makeup, homewares and appliances. Here’s everything you need to know about New Zealand’s best Black Friday deals, including the items we’re adding to cart right now.

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What we’re buying at the Black Friday sales

This year, we’re stocking up on Christmas presents from The Iconic and Typo, upgrading our mattresses and bedframes at Ecosa and treating ourselves to new outfits from ASOS. We’re buying Kitchenaid mixers for the cooks on our wishlists and beauty tools, vacuums and more from Shark. If you’re also already planning your 2025 travel, browse Booking.com: it’s offering up to 35% off accommodation and additional flight savings.

So you too can make the most of these incredible Black Friday deals, here are the best sales to shop now. We’re updating this article as more Black Friday sales are announced, so keep checking for more specials!

The best Black Friday New Zealand sales for 2024


The best Black Friday fashion and activewear sales

A model wearing Lorna Jane a sports bra

ACTIVEWEAR

If last year’s bike shorts and sports bras are looking a little worse for wear, treat yourself to some new activewear to see you through summer. Whether you’re taking up trail running or keeping sane during the festive season with a yoga class or two, these activewear sales are too good to be true. (Wow, we’re poets and we didn’t know it.)

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Lorna JaneUp to 40% off, including new styles 

Puma: Save up to 70% on selected men’s, women’s and kids’ apparel and shoes.

Gymshark: Up to 75% off, then an extra 25% off with the code EXTRA25 at checkout

NZSale: At least 40% off sports apparel including Puma, Reebok and Adidas.

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Superdry: Shop 30% off sitewide and 60% off sale items. Includes men’s and women’s apparel. 

Platypus: Take up to 50% off selected men’s, women’s and kids’ footwear, including Nike, Puma, Crocs, Birkenstock, Vans and Reebok.

City Beach: Buy one full-priced item, and get 50% off the second with the code BLACKFRIDAY. There’s also up to 70% off selected men’s and women’s apparel.

New Balance: Get up to 50% off selected men’s, women’s and kids’ footwear.

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Puma: Save up to 70% on selected men’s, women’s and kids’ apparel and shoes.

aimn: 20-70% off almost everything sitewide

The Athlete’s Foot: Up to 30% off sports shoes

FASHION

Black Friday is the perfect time to invest in those pieces you’ve saved across the year: whether you need some new workwear or you’re finally getting around to nailing that capsule wardrobe.

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Glassons: Take 20% off all clothing sitewide

Cotton On: 30% off sitewide

The Iconic: Up to 30% off fashion and footwear

ASOS: The ‘Black Friday’ warmup: 25% of 1000s of items on the app.  

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Specsavers: Receive 50% off lenses when purchasing two pairs from the $169 range or above. Use code LENS50 at checkout.

Wittner: 30% off selected styles

Motto: Up to 50% off sitewide

Taking Shape: Up to 50% off selected styles

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Nancy Ganz: Styles from as low as $10

CASETiFY: Spend and save: Buy 1, Get 15% off; buy 2, Get 25% off; buy 3+, Get 30% off

Ally Fashion: Shop 30% off women’s clothing and accessories.

Anthropologie: 30% off fashion

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The best Black Friday beauty and wellness sales


A selection of blue ghd hair tools

Black Friday is one of the only times of the year we see major discounts on some of our favourite hair styling tools and beauty gadgets, so if you’ve been saving up for an LED mask or a new blowout brush, this is the time to invest.

ghd: Receive at least 25% off any hair styling tool sitewide, plus an exclusive free gift with every purchase (and free shipping for orders over $150!)

MCo Beauty: 40% off all products + a full-sized Flawless Glow with every order

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Dermalogica: Free Protection 50 Sport SPF50 with orders over $180

Adore Beauty: Up to 50% off more than 180+ brands sitewide

Smilie: Receive up to 60% off teeth whitening kits, whitening strips, whitening pens and electric toothbrushes

Manuka Doctor: Up to 50% off Manuka Honey jars, skincare, supplements, gift boxes and more.

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Nutrition Warehouse: 20% off all products, with free NZ shipping on orders over $60

Amazon: Incredible deals across selected brands, including up to 38% off Mermade Hair styling products.

Life Pharmacy: Up to 40% off Revlon, 30% off Lancome and 20% off brands including Prada, Clinique, YSL, Elizabeth Ardern and more

Estée Lauder: Get 20% off skincare, makeup and fragrance, and spend $159 to receive a free five-piece gift set.

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The Iconic: Receive 30-40% off selected makeup, skincare, hair products and fragrance. Discount applied at checkout.

Life Pharmacy: Buy one, get one half price on selected products

Glasshouse Fragrances: Complimentary 380G Bora Bora Bungalow candle with purchases over $125

Dyson: Save big on the iconic Dyson Airwrap multi-styler and Supersonic hair dryer, with discounts and bonus gifts available for selected models.

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Lovehoney: Get up to 70% off sex toys, lingerie and more.

Wild Secrets: Save up to 75% off sex toy, lingerie and more.


The best Black Friday homewares, furniture and appliance sales

A woman in a Hommey pinstriped robe holding a towel

HOMEWARES AND FURNITURE

Shop Your Home and Garden: Get 10% off homewares and furniture sitewide, including art prints, candles and gifts with the code CHRISTMAS10 at checkout.

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Hommey: Get 25% off linen, towelling, cushions, robes, slippers and more. Discount applied at checkout.

Eva: One free Classic Weave Set of Sofa Bed Covers with each purchase of a Slideaway Sofa Bed.

Ecosa: Spend and save: Receive up to 35% off mattresses, beds, sofa beds, bedding and more.

Jory Henley: Up to 50% off discounted furniture and homewares, and get free delivery to Auckland Metro for orders over $1500.

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Springfree: Save up to $500 on selected trampolines.

Typo: 30% off sitewide.

Sheet Society: Get 20-50% off bedding, blankets, cushions and sleepwear.

Sheridan Factory Outlet: Shop 60% off selected bedding and towels.

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Kikki.K: Get 30% off 2025 diaries, calendars and planners.

BestDeals: Grab serious discounts on Christmas decorations, toys and gifts.

The Warehouse: Shop a variety of deals, including buy one get one half price on toys and christmas decorations, 40% off kidswear, 30% off Christmas trees and lights, 30% off pools, and 40% off MCo Beauty cosmetics.

Mocka: Up to 50% off selected styles sitewide.

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Le Creuset: Up to 40% off sitewide (excluding Pokemon range).

APPLIANCES

Folders: Save big on products like washing machines, small appliances, coffee machines, floor cleaners, kitchen gadgets, electronic devices, computer monitors and more.

Amazon: Shop incredible Black Friday savings, including discounts on home appliances and tech devices from household brands like Kindle, Ecovacs, Logitech, Philips, Oral-B, Bosch and more.

Dyson: Save up to $600 off selected vacuums, purifiers and fans.

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Bose: Save over 50% on headphones, speakers and more.

Shark: Up to 35% off bestselling tools including vacuums and spot cleaners.

Noel Leeming: Shop a variety of deals, including 50% off Remington, 50% off Westinghouse Kitchen Appliances, up to 40% of Ring, and up to 30% off selected Audio, TVs and Whiteware (excluding Miele).

PB Tech: Shop a variety of deals on smartphones, computers, audio, digital photo frames, home tech and more.

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Samsung:  Up to 50% off RRP, up to $350 trade-in boost and bonus gifts with selected items.

Cricut: Up to 43% off Cricut machines and bundles, available at Spotlight, Harvey Norman and The Warehouse .

Trade Tested: Free shipping on selected home improvement products, including from popular brands Bosch, Makita and Gardena.

Samsung:  Up to 50% off RRP, up to $350 trade-in boost and bonus gifts with selected items

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The best Black Friday travel sales

A woman travelling in Thailand

If you’re already dreaming of next year’s holiday, snap up these savings and leave more dollars for shopping, eating and drinking. Oh, and make sure your suitcase is up to scratch while you’re at it.

Expedia: Members (it’s free to join) can save more than 30% on select hotels, along with mega savings on flight bundles.

Booking.com: up too 35% off accommodation and additional flight savings.

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Bookabach: Long-stay discounts on select holiday homes in Auckland and Queenstown.

Celebrity Cruises:  Save up to 75 per cent off your second guest, plus $400 in room savings.

Qatar: Savings across international flights, including companion fares. Use code BFNZ24 at checkout (when logged into Privilege Club account)

Red Balloon: Up to 20% off selected experiences

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When do Black Friday NZ sales start and end?

Black Friday occurs on Friday 29 November 2024, but sales typically start sooner and end later, turning the shopping event into a multi-day bonanza. Some sales have begun as early as two weeks before the ‘official’ Black Friday date.

There’s also Cyber Monday on 2 December 2024, where you can expect Black Friday sales to continue with some bonus deals thrown in for good measure.

How can I shop Black Friday deals from websites that don’t ship to New Zealand?

To shop an extensive range of products from online stores that don’t ship to New Zealand (like Target, Walmart, Ulta Beauty and Space NK), we recommend signing up for a freight forwarding service like Reship.

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