The sweet ‘A’ necklace Duchess Meghan wore to Wimbledon has resulted in an ‘avalanche’ of orders

The ‘Meghan effect’ is in full swing again.

Last week the Duchess of Sussex made a surprise appearance at Wimbledon to cheer on her good pal, tennis pro Serena Williams and while her blazer and jeans combo were as stylish as ever, it was a special piece of jewellery seen around her neck that really got people talking.
The delicate gold necklace was seen to have a tiny 'A' charm attached to it – an adorable and subtle tribute to none other than baby Archie, of course!
A delicate gold necklace with an 'A' was spotted around Meghan's neck at Wimbledon on July 4th. (Image: Getty)
Unsurprisingly, fans have been eager to emulate the stylish royal, in fact so many people, that the jewellery designer, Emma Swann, says her website, Verse Fine Jewellery, has crashed multiple times due to the high demand.
Talking to The Daily Mail, the Australian-based designer says since selling the bespoke £328 (NZD$619) 'A' necklace to the Duchess, orders have skyrocketed – once again proving the 'Meghan effect' is very much a thing.
"Meghan is modern, fashionable and always on-trend, and personalised jewellery is the biggest trend right now," Emma tells The Daily Mail.
"It's all about sentiment and love, which people adore, and to see her wearing the necklace is amazing.
"I've had an avalanche of orders since this went online, with people wanting initials for various reasons, many with hearts, for their children or partners – and some christenings, which is lovely."
The jewellery designer from Verse Fine Jewellery says since the Duchess wore one of her bespoke necklaces she's had an "avalanche" of orders.
The jewellery designer says she didn't interact with Meghan directly, but instead exchanged notes with "her people" for the order of the 18k gold necklace which is part of Verse Fine Jewellery's 'Love Letters' range.
Emma says she also gifted Meghan a similar necklace at the Invictus Games on the Gold Coast last October, with the initials M and H.
"It's wonderful to see how Meghan embraces fashion and doesn't fit the 'royal' mode," Emma told the news outlet.
After a reoccurring trend that saw many of the clothes Meghan wore sell out, the term 'Meghan effect' was coined – and it's not just her loyal fans who use it.
In late June it was confirmed the Duke and Duchess of Sussex, along with their newborn son Archie, would be heading to South Africa, as part of a royal tour in the British spring.
Talking about the upcoming tour the British High Commissioner for South Africa Nigel Casey told the press he thought the royal visit was "great news", joking the visit could spark a "hat and frock buying frenzy" which could boost the country's economy.
That was certainly the case when the new mum visited Australasia last year, generally opting for local designers when visiting Australia and New Zealand.
Archie's christening was held at the weekend, in an intimate, private ceremony at Windsor Castle. (Image: Chris Allerton/@SussexRoyal)
Just this weekend the Duke and Duchess held Archie's christening in the Queen's Private Chapel at Windsor Castle, in a private and intimate ceremony with no more than 25 guests in attendance.
Following the baptism the couple shared two gorgeous images from the day – one more traditional family portrait taken in the Green Drawing Room at Windsor Castle, and the other an intimate portrait of the Sussexes taken in the Rose Gardens.