The radio station, which caters to a younger audience of listeners, has come under fire for allegedly dropping the Material Girl’s latest single ‘Living For Love’ from their playlist.
An insider at the popular station told the Daily Mail that “at the end of the day it’s all about relevance. It’s natural that as an artist gets older their audience goes elsewhere and Radio 1 has to reflect that.”
Madonna’s song has now been moved to Radio 2, which has an audience age of 35 years and older.
Several musicians have come to Madonna’s defence over the ousting, including the band Garbage and producer/DJ Diplo.
Meanwhile, the radio station has taken to Facebook to respond to the backlash, saying they “didn’t ban anyone” and the decision was made based on “musical merit”.
