Kim Kardashian West‘s new perfume was available for purchase on Wednesday morning and accumulated US$10 million ($14.6m) worth of sales that day.
300,000 bottles of the fragrance have been made and it is expected that they will sell out completely within a week.
The perfume comes in three different scents: Crystal Gardenia Oud, Crystal Gardenia and Crystal Gardenia Citrus.
The star teased her new product to her fans on Instagram late last month without them even realising.
Fans have taken to Twitter to share their excitement about the new fragrance.
Meanwhile, Kim is patiently waiting on the arrival of her third child via surrogate.
On a recent interview on Ellen the star accidentally let slip the gender.
