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Fashion Trends

Sonny Bill Williams is the new face of Just Jeans

Sonny gets down to his denims for Just Jeans' new summer range

Sonny gets down to his denims for Just Jeans' new summer range
New Zealanders will get to see a lot more of the the Kiwi rugby star this season, with Sonny's campaign hitting stores all across the country from today.
The campaign was shot in Sydney and Auckland and features Sonny Bill modelling the brand's classic denim pieces, perfect for the warmer weather.
Dianna Young, the general marketing manager for Just Jeans New Zealand and Australia, said choosing Sonny was "easy".
"With his good looks and casual style, Sonny is the perfect fit for our new campaign and we couldn’t think of a better ambassador to represent Just Jeans for the Kiwi summer," Dianna said.
"It’s exciting to be working with the sporting icon during his return to New Zealand and we’re thrilled we could shoot the campaign back on home turf."
Sonny Bill Williams is the new face of Just Jeans
Sonny himself says he's "excited" to be coming back to Kiwi shores with Just Jeans.
"New Zealanders, like myself, love denim. It is a huge part of my wardrobe, as I like to be comfortable without compromising on style, and I’m sure Kiwis will love the new collection and the variety it offers," he said.
"The new range is the perfect choice for summer – let’s just hope we get a hot one this year."
The collection is available now in stores and online.

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