H&M x Erdem collabortaion

See the latest H&M luxury brand collaboration

We reveal all the looks from High Street retailer H&M's collaboration with high-end London brand Erdem.

By Jessica-Belle Greer

From Versace to Jimmy Choo, mega-retailer H&M is known for its big-name collaborations that make it possible for everyone to get their hands on a little bit of high-fashion history for a fraction of a luxury brand's typical prices.

This year, the brand has joined forces with prestigious London label Erdem. Known for its use of experimental textiles, vibrant prints and detailed craftsmanship, Erdem wowed London Fashion Week last month with a bevvy of heavily embellished, strong yet feminine looks. It's no surprise Erdem is the label of choice for a number of British film stars, including Downtown Abbey's Lady Mary, Michelle Dockery.

Left: Erdem's spring/summer '18 collection shown at London Fashion Week. Right: Michelle Dockery dons ready-to-wear Erdem to a film event last week.
Left: Erdem's spring/summer '18 collection shown at London Fashion Week. Right: Michelle Dockery dons ready-to-wear Erdem to a film event last week.

For its collection with H&M, Erdem continues experimenting with floral prints in moody black as well as lace blouses, an impeccably tailored grey suit and fun coats and jackets. They have also introduced some sweet accessories, including a bejeweled ladylike leather handbag and matching kitten heels with an added dose of sparkle.

With H&M's limited-edition collaborations often drawing large crowds of eager shoppers, Simply You has the full lookbook of this highly-collectable collection to share with you before it hits H&M Auckland, Wellington and Christchurch stores on November 2. Study what you'd like to try on ahead of time below and make sure you're at the front of the queue.

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