The story behind inclusive underwear & basics brand Being Wear

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Is there anything more irritating than underwear that won’t sit right? Maybe seams that leave red marks, a waistband that pinches, or vague discomfort you only notice halfway through your day.

Enter Being Wear. This Aussie basics brand has quietly slipped into Kiwi drawers since it started shipping here in March 2026. Judging by how quickly orders are flying across the ditch, we’re not the only ones who’ve caught on.

There’s a personal story behind the brand. Being Wear was founded by Andrew Whittle in his late 40s, not for fashion, but for family. In a blog post from August 2025, Whittle explains that his daughter has high-functioning autism and sensory sensitivities, so she found regular clothing uncomfortable. Then, as she explored her identity, it was difficult to find binders and boxers that fit well and weren’t labelled with binary terms. Whittle saw a gap in the market for comfortable and inclusive basics for everyone.

If you think you’ve heard it all before – because every underwear brand claims its products will make you look and feel amazing – here’s how Being Wear walks its talk.

Underwear that’s actually comfortable

Basics that feel so good, you’ll want to lounge or work from home in nothing else.

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Being Wear’s undies and bralettes are made from a dreamy fabric composition of 95% modal and 5% elastane. Translation: they’re soft and lightweight to give you a ‘barely there’ feeling, and don’t itch or tug on your skin. Its range of quarter, crew and low-cut socks is made from a stretchy, breathable bamboo blend to keep your feet feeling fresh and dry all day long.

It’s not just the fabric, either. Every piece is constructed with flat seams of just the right thickness to prevent digging in or chafing, and no inner tag that itches or sticks out.

If you or your kids have sensory sensitivities or end up sore after a long day in your undies, these little details will make you want to invest in quality underwear instead of chasing trends.

Sizing that includes everyone

Being Wear sizes range from 5XS, which fits kids as young as four, to 5XL. There’s a handy sizing tool to help you find your perfect fit for bottoms. For tops and socks, grab a tape measure and check out Being Wear’s size chart.

Wear what feels good; there are no gender rules

The Being Wear Chest Binder offers compression and support while remaining comfortable enough for all-day wear.

The whole collection is made for anyone, in whatever style feels right. You have the choice of purchasing briefs, g-strings, and boxers with or without a pouch.

There’s also a chest binder range with light or firm compression. Unlike some binders that squeeze too tightly, these are breathable and comfy, so you can wear them for more than five minutes and feel like yourself.

Why New Zealanders are loving Being Wear basics and underwear

Keep scrolling to browse the Being Wear range and see why so many Kiwis of all ages, sizes, and genders are on board. This is your sign to finally treat yourself to underwear you’ll want to wear.