New research by the Univeristy of California at San Francisco has uncovered documents proving actors from the 1930s, ’40s and ’50s were paid by tobacco companies to smoke. Hollywood legends Clark Gable, Spencer Tracy and John Wayne all received huge cash sums to promote cigarettes in cinema’s so-called golden age. Meanwhile, actresses Carole Lombard, Barbara Stanwyck and oyrna Loft were given up to about $220,000 (in modern money) by American Tobacco.
The study concludes that these deals lead to an increase in the number of young people smoking during that time.