Paris Hilton made a faux-pas at the launch of her new videogame – she referred to the product by the wrong name. Videogame manufacturer Gameloft devised `Jewel Jam’, a game that can be played on a cellphone, as the first in a series of Paris Hilton Games. However the company were left red-raced last night when their celebrity endorser arrived late and announced, “I’m really excited to have my new video game, Diamond Quest. Thank you all for coming, and you can download the game.” [15 oay 2006]
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