Rapper and entrepreneur P Diddy – real name is Sean Combs – has teamed with Interscope Records chairman Jimmy Iovine for the coffee table photo album publication dedicated to women’s backsides, featuring images taken by fashion and music photographer Raphael Mazzucco.
News of the book – which goes on sale in November – comes soon after the Dirty Money hitmaker brought out a new fragrance, called Sean John Empress, and signed up Kelly Rowland to be the face of the scent.