Divalicious singer Mariah Carey has said that her new perfume is representative of her life. Mariah is due to release her third fragrance ‘Forever’ in September with a team at Elizabeth Arden and Ron Rolleston, Elizabeth Arden’s executive vice-president for global fragrance marketing, said: “When we work with celebrities, we aim to put together a project which is representative of their life. Mariah’s happily married, has a movie coming out in November, which already did well at Sundance, and she is releasing a new album in September. She’s got a lot of joy and optimism in her life right now, and we wanted to express that in a fragrance.”
Mariah, who married actor Nick Cannon last year, can’t wait to unleash the scent, saying: “I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time. Fragrance is so personal and Forever captures that glamorous feeling that I want to share with my fans.”
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