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Jessica sings your name

Jessica Simpson fans will be stoked to learn that they can get a personalised version of her new single `A Public Affair’ – provided they have the right name. The popstar’s marketing bosses at record company Epic came up with the novel idea of inserting fans’ names into Jessica’s new single. Fans simply pick from a list of 500 names on the Yahoo online music store and their moniker is seamlessly recorded onto the new single and sent to them. The single is Jessica’s first release since her divorce from ex Nick Lachey was finalised. [11 July 2006]

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