One month ago David Beckham found themselves embroiled in a bizarre battle.
The former Manchester United football legend shared a holiday photo from his trip to Tanzania with five-year-old daughter Harper.
The father-of-four and his little girl shared a kiss, which Victoria Beckham's hubby captioned, “Kiss for Daddy”.
Since we now live in a world where the public is both judge and jury - many decide to share their expert opinion on the way the Brit showed affection towards Harper.
"To be honest kissing your daughter on the lips is a little weird...” one user wrote, with another adding, “I try not to judge but I can’t help but think it’s pretty weird that he kisses her on the lips considering her age.”
The 42-year-old has now spoken out about the drama surrounding the tender snap.
In David's very first Facebook Live, he confessed he adores showing his little ones he cares.
"I got actually criticised for kissing my daughter on the lips the other day. I kiss all my kids on the lips," he said about his kids children Brooklyn, 18, Romeo, 14, Cruz, 12 and five-year-old Harper.
Though the proud papa did admit that his eldest wasn't as keen for a dad smooch.
"Brooklyn maybe not. Brooklyn is 18, so he might find that a little strange, but I'm very affectionate with the kids."
The sporting legend explained that both he and Victoria were raised in an affectionate household and have no qualms about doing the same with their family.
"It's how I was brought up - and Victoria - It's how we are with our children," David said.
"We want to show our kids love and we protect them, look after them, and support them, and we’re very affectionate with them."
Last year, Victoria found herself on the firing line, sharing a snap of herself giving Harper a kiss in a birthday post.
Some social media users critisied the picture, saying it was a "horrible" and "controversial".
We chatted to Mother & Baby editor Erin Mayo, who mused, “This whole issue has been around in the past, where people have sexualised an innocent, sweet moment between a parent and a child.
“I think most parents will admit that they still give their four- or five-year-old a kiss on the lips – I know I do. It’s a kiss - there is nothing sexual about it!"
“It’s a shame that something so innocent and natural has been made out to be something tawdry.”
- RoyalsDuchess Catherine reveals Prince Louis has started talking
Now To LoveToday 9:20am
- BodyHer sister's keeper: Brave battler Eva Mitchell's unbreakable sibling bond
Woman's DayToday 4:40pm
- MakeupHow to find a foundation that matches your skin perfectly
Now To LoveToday 3:10pm
- RoyalsDuchess Catherine shares her family’s secret for picking the best Christmas tree
Now To LoveToday 11:55am
- CareerChristmas horoscopes: What's in store for you this festive season
The Australian Women's WeeklyToday 8:15am
- CareerTina Turner reflects on her roller coaster life and the peace that has come with retirement
New Zealand Woman's WeeklyToday 8:00am
- CareerSocial media parody queen Celeste Barber on unexpected fame and where she draws the line
The Australian Women's WeeklyToday 8:00am
- CompetitionsWin a wireless headphone prizepack thanks to JBL and The Australian Women's Weekly
The Australian Women's WeeklyToday 7:00am
- RelationshipsYellow Wiggle Emma Watkins has a new boyfriend - and she didn't have to go far to find him
Now To LoveYesterday 4:26pm
- Diet & NutritionHere are five health foods we’re set to be eating more of in 2020
Now To LoveYesterday 4:00pm
- Career'I wasn't expecting that': New podcast explores tricky issues for women in 40s and 50s
Now To LoveYesterday 3:00pm
- FamilyNZ's smallest couple: Meet our Christmas miracle baby
Woman's DayYesterday 9:30am
- RoyalsBuckingham Palace responds to Virginia Roberts' claims about Prince Andrew
Now To LoveDec 03, 2019