If you wrote an anonymous message to your mother, would she know it was you?
Jewellery brand Pandora wanted to test this idea, using 8 mothers and daughters, an art gallery, and some framed prints.
The mothers were invited to a gallery where eight framed messages hung – and were tasked with picking which one came from their own daughter.
As they tried to work out which message was for them, they were surprised by the daughters themselves – who gave them a very unique thank you.
“The campaign honours the profoundly emotional relationship between mothers and daughters: each one unique, defined by the experiences they share and the unique qualities passed on from one generation to another,” said a spokesperson for Pandora.
From daughters who said thank you for helping them through “difficult decisions,” to those who admired their mother’s strength and character, this a real tear jerker.
So if you’re missing your mum, perhaps not one to watch in a room full of people. Just saying.
A new app has launched on pandora.net today which allows users to write a unique message and then send it to their mothers. Your mother will receive the message in a line up with a few other messages and she will then be invited to choose which message was yours.
