Family

The baby food loved by fussy toddlers and health-conscious mums alike

96% of parents surveyed rated Smiling Tums the same or better than their usual pre-prepared baby food.

By Now To Love with Countdown
Countdown understands that sometimes introductions don't go too smoothly — "Baby meet zucchini, zucchini meet baby" — and that sometimes parents simply run short of both time and energy.
In response, they created Smiling Tums baby and toddler food, a medley of yumminess packed into a convenient pouch that gives parents the option of a hassle-free mealtime — a life-saver on those busy days.
Developed with nutritionists and naturally sweetened with fruit and veges, Smiling Tums pouches contain no added sugar and no artificial colours or preservatives. They're great for when you're on the go — just pop one in your bag and head out on your adventures. They're also perfect for introducing new flavours to your little one (six months plus).
In a recent insights IQ survey of panellists from Bauer Media's All Woman Talk panel, 120 participants product-tested five Smiling Tums flavours, with 96% rating Smiling Tums the same or better than their usual pre-prepared baby food.
The Apple and Banana Fruit Custard came out tops.
"I'll definitely be recommending Smiling Tums," says Rose, 24, mother of a 15-month-old. "It's by far one of the best baby food products I've come across."
Here's what some of our other panellists thought:
"She happily ate it without me having to distract her" - Kelly, 29, mother of a 10-month-old
"My fussy toddler wolfed down all the flavours" - Lisa, 32, mother of a 13-month-old
"The list of ingredients says a lot" - Catherine, 32, mother of a 19-month-old
Try Smiling Tums as a convenient on-the-go meal for your baby or toddler. Available at Countdown.
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