People are only just recovering from the emotional divide caused by the dress that 'broke the internet' (was it white and gold or blue and black?), and now there's a new internet phenomenon here to break the internet in half.
Cloe Feldman, a vlogger from the US, had no idea the havoc she would create when she posted a short clip to her social media platforms this week.
The video contained a short audio clip of an unusual computerised voice saying a name.
"What do you hear? Yanny or Laurel?" the post asked.
And just like that, the internet broke in two.
Personally, when I listened with one set of ear phones I heard "Yanny" very clearly, and then when I switched to a different pair, I could only hear "Laurel".
So what's going on and what does it all mean?
There are many theories about the different responses.
Dr Patricia Keating, a linguistics professor and the director of the phonetics lab at U.C.L.A., told the NY Times that the reason could be related to the age of the listener, with some sounds and frequencies only being heard by people under 25.
Audio experts have spent time playing with pitch and addressing the frequency theory.
Listen to the example from Twitter user @EarthVesselQuotes which breaks down the audio below.
Elliot Freeman, a perception researcher at City University of London, told the NY Times that our brains could selectively tune into different frequency bands once we know what to listen out for, "like a radio."
"What one hears first depends on the how the sound is reproduced, e.g. on an iPhone speaker or headphones, and on an individual's own 'ear print' which might determine their sensitivity to different frequencies," he said.
This theory would explain why I (and others) heard different things using different speakers.
There may never be a definitive answer why we hear different things - but at least we can all agree that the voice says, "Laurel".
- FamilyGemma McCaw on navigating the first few months of motherhood
Woman's DayToday 11:20am
- FamilyReal Housewives of Auckland's Anne Batley-Burton on the sad secret to her business success
New Zealand Woman's WeeklyToday 8:15am
- MindJo Seagar on the importance of talking about death
New Zealand Woman's WeeklyToday 8:00am
- FamilyThese inspiring people are our individual 'Grandparent of the year' winners
New Zealand Woman's WeeklyToday 4:00pm
- RoyalsAnother royal wedding: All the details from Lady Gabriella Windsor’s gorgeous nuptials
Now To LoveToday 1:20pm
- TVNadia Lim admits Dancing With The Stars is 'the biggest challenge I've ever taken on'
Woman's DayToday 1:00pm
- PetsMeet NZ's most lovable rescue pet: Tinkerbelle 'the wobble dog'
New Zealand Woman's WeeklyToday 7:45am
- CareerAlexandria Ocasio-Cortez and the band of women shaking up America
The Australian Women's WeeklyYesterday 12:00pm
- RoyalsHappy 1st wedding anniversary Prince Harry and Duchess Meghan! A timeline of their beautiful love story
Now To LoveYesterday 10:00am
- FamilyDancing with the Stars judge Rachel White on why NZ has a special place in her heart
Woman's DayYesterday 8:00am
- FamilyDear Thomasin and Davida: Miranda Harcourt's open letter to her daughters
The Australian Women's WeeklyMay 18, 2019