It’s more than four months until Santa’s due to visit, but London’s Selfridges has already opened it’s Christmas shop.
The famed Oxford Street department store has transformed its fourth floor into a winter wonderland, decked out with 50,000 decorations, despite many people in the UK still enjoying their summer holidays.
The “summer Christmas shop” – where the theme is “Shine on!” – will be further expanded in the Autumn, according to reports.
Selfridges’ management said they were simply responding to demand – largely from foreign tourists.
Geraldine James, Christmas home & decorations buyer at the store, told the Press Association that the store had been working on the Christmas shop since last Christmas.
“We have so many customers visiting from all over the world and eager to snap up festive souvenirs on their summer holidays, which they can’t buy at home,” she said.
“So, we have to make sure we’re ready to showcase Christmas decorations they will truly treasure.”
“We also have a large number of domestic customers who love to Christmas shop very early in the year to ensure they can take their pick of the very best selection, whilst all collections and product are available.”
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