Back, side or front sleeper? We’ve got the pillow for your slumber

Best for: light sleepers looking for a feather cloud to sleep on.

Are you a believer that when it comes to pillows, the fluffier the better? Then opt for this breathable White Down Pillow from Canadian Down & Feather Company, for that ‘sink into the sheets’ feeling.

All of Canadian Down and Feather’s pillows are made from premium materials, and the filling is encased in a high cotton thread count to prevent the inner from escaping. Even better, you can select your level of firmness and size for a tailored sleep experience. And with free shipping to New Zealand, it’s a win-win.

Types: Soft, medium, firm

Sizes: Standard, queen, king

Key features:

• Hypo-allergenic
• 260 thread count to prevent Down from escaping
• OEKO-TEX Standard 100 Certified

Best for: those looking for a restful, snore-free slumber

Ecosa’s ergonomically designed memory foam pillow provides exceptional support for your head and neck, regardless of your sleep position. With adjustable height pads, customise this pillow to your preferences for the perfect sleep, and add on a silk pillowcase for the ultimate beauty sleep.

Key features:

• Ergonomic design
• Adjustable height
• Reduces snoring
• Removable, washable cover for cleaning

Best for: those wanting to wake up without neck aches and pains

Constantly groaning and moaning when rolling out of bed in the morning? Opt for a memory foam pillow that supports natural spinal alignment, like this contour pillow from Freedom. It’s designed to gently cushion and support your head and neck to promote correct spinal alignment. It comes in a medium profile so will suit most sleepers. The cover is easily cleaned and machine washable, so you can throw it in the wash on sheets day!

Key features:

• Knitted bamboo blend jacquard cover
• Latexc fill
• Medium profile
• Machine-washable cover

Best for: those looking for versatile comfort without the price tag

You can’t beat Spotlight for its extensive array of memory foam pillows available NZ-wide. This V-shaped pillow offers the ultimate cradling effect for your head, neck and spine, allowing your muscles to relax for a restful sleep. It’s also brilliant for spinal support when sitting up in bed, or cuddle up to it as a body pillow. We won’t tell.

Key features:

• Memory foam inner
• Hypoallergenic
• Fits a standard tri-pillowcase

Best for: eco-conscious sleepers looking for sustainable, as well as a supportive sleep

Sheet Society offers a variety of cosy pillows that enhance the quality of your sleep. This soft, fluffy pillow is filled with corn fibre, a breathable, hypoallergenic and thermoregulating alternative to polyester. It’s also available in a medium to firm style, a perfect choice if you’re looking for a plant-based substitute for a regular down pillow. 

Key features:

• 100% recycled down and feather fill
• 100% natural cotton outer
• Lightweight and breathable fibres

Best for: hot sleepers looking for a cool night’s sleep

If you’re a hot sleeper, this pillow was made with you in mind. It provides temperature regulation and offers medium height and support, making it a versatile option for almost any sleep position.  Want the full cooling experience while you snooze? Check out our guides to cooling sheets and cooling mattresses.

Key features:

• Crumbed memory foam inner
• Temperature regulating

Best for: tossers and turners who require an adjustable, ergonomic pillow solution

If you’ve been waking up with neck pain, this pillow could be your new holy grail. Its curved shape caters to the natural silhouette of your neck and shoulder, so it’s ideal for side sleepers. This product is a top pick if you’re after a supportive memory foam pillow.   

Key features:

• Available in curved and L shapes
• Temperature-regulating cooling foam
• Height and firmness adjustable