We are now in the middle of 'Fashion Month' as the style capitals of the world - New York, London, Milan and Paris - present designer spring/summer 2018 collections in quick succession.
This week, London Fashion Week (LFW) saw a number of leading labels take to the runway, each with their own take on the current fashion climate.
Burberry brought back its iconic tan tartan pattern with a surprising street style twist, which both delves into the brand's history and drives its street cred forward in the age of Instagram.
New-Zealand born designer Emilia Wickstead also aimed to add some edge to her luxury label. Championed by often demure and ladylike patrons, including the Duchess of Cambridge, she amped-up the sex appeal of some of her looks with sheer material and graphic details, including a sweetly soft white blouse with vivid black lacing down the sleeves.
However, other brands were holding on to the glamour of London's upper society, with Erdem putting on a display of gorgeously decadent gowns covered in bows, embroidery and other embellishments. With the brand soon launching a collection with high street mega-retailer H&M, the show was a glimpse at the dark, painterly patterns we hope to see in this more affordable range.
Next up? Milan Fashion Week, where we expect to see romantic dresses and bold detailing.