Fashion News

You can't afford to miss these mid-year sales across fashion, beauty & homewares

As we approach the end of the financial year, it's time to score unbeatable discounts on fashion, beauty, homewares, and even sex toys. Our comprehensive guide will help you navigate the most enticing offers from top retailers, ensuring you save big on your favourite products. Get ready to revamp your wardrobe, elevate your living space, and indulge in self-care with these incredible EOFY deals.

What are EOFY sales?

Friday, 30 June, is the end of the financial year for many businesses in New Zealand, providing retailers with an incentive to shift as much stock as possible.

Are EOFY sales worth it?

Mid-year sales are a great time to treat yourself or purchase that big-ticket item you've wanted at a fraction of the price without waiting for Black Friday or Boxing Day sales.

How do I find the best EOFY sales for 2023?

Browse our comprehensive list of the best EOFY sales across fashion, beauty, sexual wellbeing, homewares, and more.


  • Paire Up to 40% off quality loungewear, underwear, tracksuits and towels.
  • Net-A-Porter Up to 50% off your favourite luxury and designer clothing brands.
  • Puma Up to 70% off selected footwear and activewear. Take an extra 20% off with the code 'EOFY20' at checkout.
  • Cotton On Up to 50% off loungewear, underwear, accessories and clothing, with select items under $5, $10, and $20.
  • Aje Up to 40% off gorgeous occasion dresses (great for the upcoming ball season) and fashion-forward workwear.
  • Lululemon Shop reduced prices on activewear and workout gear with the popular We Made Too Much collection.
  • The Iconic Up to 70% off fashion, sport, kids and home. Buy three sale items and receive an extra 30%.
  • ASOS Up to 80% off clothing. Use the code 'HEAT' at checkout to receive an extra 20% off selected summer clothing (perfect for your mid-winter vacation).
  • Merchant 1948 Shop women's and men's footwear, from boots and loafers to sneakers. Buy one sale item and receive 25% off all additional items.
  • Glassons Discover hundreds of styles from $9.99 and buy two Merino tops (ideal for winter layering) for $70.


  • ghd Up to 20% off selected hair straighteners, curlers, hair dryers and hot brushes.
  • Adore Beauty Up to 50% off beauty products, 20% off selected winter skincare and hair essentials, and receive a free ghd hair brush when you purchase a ghd Helios hair dryer.
  • Sephora Up to 50% off skincare, makeup, fragrance and hair tools.
  • Dyson Purchase selected hair tools (from hair dryers and straighteners to the Airwrap multi-styler) and receive a bonus gift valued at $99.
  • Life Pharmacy Up to 50% off selected skincare, makeup and health brands.
  • Chemist Warehouse Shop big savings on Chemist Warehouse's clearance sale for a limited time until 16 July.


  • LELO Receive an extra 10% off selected luxury sex toys and pleasurable sex accessories.
  • Frenchie Receive 50% off condoms, $30% off lube and wipes, and 20% off kits, bundles and toys. Discount automatically applied at checkout.
  • Love Honey Up to 70% off vibrators, couple's toys, lingerie, dildos, and more, with select items from under $50, $75, $100 and $150.


  • Emma Sleep Up to 55% off mattresses, pillows, bed bases and more.
  • Aura Home Up to 40% off bedding and towels. Browse our favourite Aura Home sale picks here.
  • Ecosa Spend $600 or over and get 20% off, or $1200 and get 35 off. Offers are available on big-ticket items like pillows, mattresses, bed frames and bedding.
  • Dyson Up to $450 off selected Dyson vacuums and heaters/purifiers.
  • Kitchenaid Up to 20% off kitchen appliances, from food processors and blenders to kettles.
  • Spotlight (including Cricut) Shop up to 50% off duvets, sheets and towels, and discounts on everything from electric blankets and home decor to Cricut machines.
  • Bose Shop limited-time discounts on earbuds, headphones, speakers, and so much more.