The two are close with Balmain creative director Olivier Rousteing – as is Kim’s sister Kendall Jenner, who walked on the runway for the brand during Paris Fashion Week this year.
The hot new pictures are for Balmain’s Spring/Summer 2015 menswear campaign and were shot by Mario Sorrentini.
“For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends,” said Olivier in a statement.
“It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain.”
