Fashion News

Eight decades of fashion

Fashion is always evolving – some ideas are new, but many take aspects from the past and reinvent them.

The 30s, what a glamourous time to be a young woman - the silhouette was fitted and lean through the waist. Art deco influenced both architecture and fashion. Emerge fur coat $169.99 (8-20); Grace Hill dress $129.99 (8-20), both from EziBuy. Avery heels $149.90 from Andrea Biani. Feather hair clip $10.99 from Diva.

New Zealand women have had the Weekly brightening up their weeks for eight decades now, and I feel hugely honoured to be a part of the amazing team that brings you this special magazine. I have loved thumbing through the archives and seeing how many of my fashion editor predecessors have interpreted the fashion trends of previous decades, giving you ideas on how to incorporate up-to-the minute trends into your daily life. Fashion is always evolving – some ideas are new, but many take aspects from the past and reinvent them. What’s in style comes and goes, as the seasons do, and it can be hard to keep up. We have been keeping you on trend for 80 years and your New Zealand Woman’s Weekly will continue to do so for many more.

fashion1-30s

The 30s, what a glamourous time to be a young woman – the silhouette was fitted and lean through the waist. Art deco influenced both architecture and fashion. Emerge fur coat $169.99 (8-20); Grace Hill dress $129.99 (8-20), both from EziBuy. Avery heels $149.90 from Andrea Biani. Feather hair clip $10.99 from Diva.

fashion2-40s

Small waists were where it was at in the 1940s. Jackets and dresses had structured shoulders to give width to the upper body, maximising the illusion of a smaller waistline. Caroline dress $380 from Louche (8-16). Crusade jacket $179 from Max (8-16). Opaque stockings $11.99 from Farmers. Toby shoes $229.90 from Andrea Biani

fashion3-50s

Glamour was at the forefront of fashion in the 1950s. Women created the hourglass shape by following on from 1940s trends, with shoulder details becoming puffier and skirts filling out. Dress $49 (6-16) and slim belt $16.99 both from Glassons. Emerge crop jacket $99.99 (8-20); Grace Hill heels $59.99 both from EziBuy. Spot blouse $125 from Ketz-ke (8-16).

fashion4-60s

In the 60s, fashion became more carefree and relaxed – hemlines came up and shift dresses allowed women to breathe. Puff sleeve dress $259 from Augustine (6-16). Earrings $16.99 from Diva. Amelle shoes $139 from Andrea Biani

fashion5-70s

The 70s was a time of freedom and self-expression, and fashion mirrored the culture. Shapes became fluid and free, colours were loud and bold, and power prints went with everything. Translation blouse $188 (8-16) and graphic pant $148 (8-16), both from Ketz-ke. Kisha wedges $169 from Country Road. Ball necklace $19.99 from Glassons.

fashion6-80s

Denim jeans have become a staple garment for many women, for both casual and smart occasions. In the 1980s we loved coloured bubblegum jeans, in the 1990s we went bootleg and today we still can’t get enough of denim. Check wool jacket $349 (4-16); Long sleeve T-shirt $54.90 (4-16); Skinny jeans $109 (4-16); Bag $229, all from Country Road. Ben boots $259.95 from Andrea Biani.

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