once we’re over 30, wrinkles are the biggest skincare concern for most women. Yes, the passing years do other bad stuff to our skin – sagging, bagging, uneven tone – but it’s the lines that the majority of us object to. Since I’m too wussy about needles to get Botox and fillers, I’m very happy that, thanks to scientists, wrinkle treatments are more effective today than ever before.
To you, it may just look like a bit of cream in a jar. But what you’re putting on your skin is often the result of years of work by hundreds of researchers. Beauty giant L’oréal Paris alone has 18 centres around the world with 3268 researchers working in 30 different fields.
And, in recent years, skincare is the area where there have been some of the biggest leaps forward. This is grown-up stuff – they’re looking at things like stem cell research and genetics and the role these things play in the ageing process, all to keep us looking younger for longer. But beauty creams and serums can’t do the work all by themselves.
It also helps if you
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