With its strip lighting and aisles full of food, it’s an unlikely beauty haven – but the supermarket is where you can snare some of the best beauty bargains around. And while there’s always a place in my heart for luxury beauty treats, I have to say some of my favourite everyday staples get bought along with my bananas!
An insider’s guide to the beauty aisle
Self-serve beauty is great – if you know what you’re looking for. But if you need product advice, skin diagnosis or help with specific beauty problems, you’ll only get that extra service at beauty counters.
Look out for handy guides on product packaging. For instance, on the boxes of Nivea Visage skin creams there’s a graphic that shows what age group the product is designed for.
Right now, beauty companies know you want to save money, so they’re launching products aimed at anyone who can’t quite afford that pricey serum or anti-ageing treatment they used to buy. This has raised the bar for supermarket beauty, meaning that you can now buy more sophisticated stuff like anti-ageing serums off the shelf, as well as basic skin creams.
Supermarket brands have to be top quality. Competition for shelf space is fierce so if something doesn’t sell, you can bet it’ll soon be edged out by a more effective product.
If you buy skincare and makeup at a supermarket, you’re not alone. Global surveys have shown they’re the most popular places to stock up on beauty products.
The packaging on many supermarket brands is pretty garish. It has to be to stand out from the rest of the products on the supermarket shelves. If you want to pretty up stuff for your bathroom shelves, then invest in a few bottles and jars and decant your supermarket staples into them.
The downsides of supermarket beauty shopping? There’s nothing glam about it, nor are there opportunities to test products. It can also be tricky to switch your mind into beauty mode when you’re trying to plan the week’s meals!
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